LOS ANGELES–(BUSINESS WIRE)–GUESS’ new Fall/Winter 2022 campaign explores the historic streets of Granada, Spain. The FW22 campaign is immortalized by the lens of fashion photographer Tatiana Gerusova, led by Paul Marciano, Chief Creative Officer of GUESS?, Inc. The new campaign features a strong lineup: German-born Polish model Kim Dammer, Serbian model Nina Kostić, Spanish model Lidia Santos, Italian model Mario Ermito and French model Xavier Grey.
GUESS Women
The event showcased an enticing collection of GUESS pieces, highlighting must-have accessories as well as beautiful animal and botanical prints. The collection brings a fresh, youthful vibe to grey winter days with modern colour and style.
Against the stunning continental backdrop of the Moorish Alhambra and the ancient Arab quarter of the Albayzin, we see GUESS women dressed in flamboyant, cosmopolitan looks. The collection includes striking two-piece trouser suits and sexy skirt suits, hourglass sweater dresses and sparkling pleated dresses, all paired with statement winter coats, cozy knits, cinches and playful pumps.
The FW22 GUESS womenswear collections and events showcase modern and timeless products that embody the charismatic and independent femininity. From a range of warm and fuzzy color patterns, including pretty pastels, bright blues and fall reds, to tried-and-true neutrals like beige, cream, brown, gray and khaki, the collection offers A palette for all seasons.
GUESS Men
From boyish casual to effortlessly smart, GUESS men have it all, from ever-cool leather and denim to gorgeous tie-dye and boy-next-door checks. The collection ends with camouflage trousers, elegant sweaters, impeccably tailored coats, down jackets and sturdy parkas. With this season’s eclectic selection of shoes, accessories and hues, from classic blues and earth tones to bold yellows, peach and pastels, the collection will appeal to the stylish urban hipster and the perpetual wanderer.
“I absolutely love this collection and location, it’s so spellbinding,” said Chief Creative Officer, Paul Marciano. “Granada’s mix of Baroque, Moorish, and Renaissance architecture creates a really striking contrast with the warm colors and contemporary look and feel of the Fall-Winter offering. It’s a place of unique and iconic beauty, where tradition, the past and present merge together, an element that really embodies the glamorous and timeless essence of GUESS.”
Look out for the GUESS Fall/Winter 2022 advertising campaign in leading international fashion and lifestyle magazines, in GUESS stores and online.
About GUESS?, Inc.
Established in 1981, GUESS began as a jeans company and has since successfully grown into a global lifestyle brand. Guess?, Inc. designs, markets, distributes and licenses a lifestyle collection of contemporary apparel, denim, handbags, watches, eyewear, footwear and other related consumer products. Guess? products are distributed through branded Guess? stores as well as better department and specialty stores around the world. As of April 30, 2022, the Company directly operated 1,073 retail stores in the Americas, Europe and Asia. The Company’s partners and distributors operated 565 additional retail stores worldwide. As of April 30, 2022, the Company and its partners and distributors operated in approximately 100 countries worldwide. For more information about the Company, please visit www.guess.com.