Breitling launches its 70th anniversary collection of legendary pilot watches on a single flight.
It is one of the most famous watches of all time. The pilot chronograph that became the icon.
To celebrate the 70th anniversary of the legendary aviation chronograph, Breitling presents a redesigned watch As part of an onboard unveiling between Zurich and Geneva on March 29.
Breitling CEO Georges Kern said: “What better place to launch this new collection than on the air.” “The Navitimer started out as a navigational instrument for pilots. Today it is a symbol for everyone planning their plans personal life path. It is rare for a watch to remain popular for more than 70 years But it will come back with broader appeal. “
International journalists, retailers and partners meet on the way to the big watch fair in Geneva Zurich Airport participated in the Breitling Tour. The celebration begins with the Breitling brand Departure lounge before guests board one of three SWISS flights Geneva.
Just before launch, Breitling unveils its redesigned aerotimer in a special “flying on board” The entertainment version of the Breitling Summit webcast. Webcast takes viewers through 70 years of chronograph history, from its beginnings as a de facto pilot’s watch to its fame The civil aviation era has become today’s fashion icon.
Breitling teamed up with its long-term partner Swiss International Air Lines to create a high-altitude flight plan for the voyage possible. Breitling has been the Official Inflight Timekeeper of SWISS since 2016 and combines two A brand with both Swiss heritage and a passion for aviation.
In line with its sustainability goals, Breitling ensures its flights are carbon neutral Buy the right amount of Sustainable Aviation Fuel (SAF) through SWISS’ Compensaid program. SAF is made from biological residues and reduces carbon dioxide – 80% reduction in emissions fossil fuel. Remaining emissions are mitigated by using myclimate’s CO2 offset foundation, endowment.
Once the flight reached cruising altitude, the crew walked around with the new series, Allowing passengers to try on the watch in person, the pilot’s day trip is a happy end Watch an era whose history spans almost as long as civil aviation itself.
ABOUT BREITLING
Founded in 1884, Breitling is a leading Swiss watchmaker. The innovative company invented the modern chronograph and pioneered the navigational tool watch. Today, it’s still breaking
new ground as a casual, inclusive, and sustainable luxury brand with more than 150 industrial-loft-inspired retail locations around the world. Breitling’s collections center around air, land,
and sea pursuits, all captured in the brand’s unmistakable modern-retro style. The exceptional quality of every watch movement is confirmed by its status as a COSC-certified chronometer, and the brand remains one of only a handful of independent watchmakers to produce its own manufacture calibers. Combining classic watchmaking with the latest innovations, Breitling is both a company with history and one that’s ahead of its time.