Sant’Agata Bolognese /Miami, FL, January 28, 2022 – With the reopening of the Lamborghini Miami showroom, Automobili Lamborghini has revealed its new design aesthetic. The redesigned facility reaffirms the brand’s commitment to the future and new design directions. Starting with an eye-catching exterior, Lamborghini breaks with the mold of the standard storefront, offering a clean, modern and innovative design that is consistent with Lamborghini’s core values.
Last night’s ceremony at 14780 Biscayne Blvd in North Miami Beach, FL was attended by 33181 FL Chairman and CEO Stephan Winkelmann and Dealership Director Brett David and presented the Lamborghini to a select VIP and all Model Collection guests new design aesthetics.
“Florida remains one of the strongest markets for Lamborghinis,” Winkelmann said. “This new corporate identity will help improve the experience of loyal customers and propel the company into a new era of electric mobility from 2023.” With the unveiling of the new corporate identity design, the Italian brand announced yet another record-breaking Year of Innovation. sell. The U.S. remains the world’s largest single market, with 2,472 vehicles delivered in 2021, an 11 percent increase from 2020. The top-performing U.S. market is California, with 26 percent of total U.S. sales, followed by Florida with 19 percent. The super SUV Urus and the new flagship V12 Aventador Ultimae and V10 Huracán STO will help deliver new sales figures in 2022.
“Our new state-of-the-art showroom is writing a new chapter for Lamborghini Miami,” commented David. “The Lamborghini DNA lives in our family and we are proud to be part of this incredible legacy and to continue my father’s dream.”
The new retail experience was developed with a high degree of customization in mind. Characterized by polygons, sharp shapes, rough surfaces and the diffusion of light and color, Lamborghini Miami offers customers a 360-degree retail experience that reflects Lamborghini’s modern and innovative aesthetics. Advertiser’s Space offers exterior and interior samples to personalize each car, allowing customers to customise their Lamborghini of choice through a rich combination of colours and materials. Customization options include soft leather, carbon fiber trim, and special paint colors, among others. While the full range of Lamborghini models continues to be prominently displayed, a lively video wall gives customers a glimpse into the Lamborghini world. The Collezione Automobili Lamborghini section offers the Collezione Automobili Lamborghini clothing and accessories section, available in stores or online.