– Rolls-Royce Motor Cars reports record sales of 6,021 in 2022, up 8% from the same period in 2021
– The highest commissions in the brand’s 118-year history reflect the company’s position as the true home of luxury
– USA, Greater Image
– Order backlog for all models for 2023
– All-electric Specter pre-order bank exceeds ambitious brand expectations
– Record results coincide with 20th anniversary of full production start at Rolls -Royce Goodwood House
-More than 150 new jobs created at Rolls-Royce Goodwood House in 2022
-2500 people work at Rolls-Royce House representing over 50 nationalities
“2022 has been a momentous year for Rolls-Royce Motor Cars. Not only did we reveal RollsRoyce Spectre, our marque’s first ever fully-electric series model to the world, it was also the first year we ever delivered more than 6,000 cars in a single 12-month period, with strong demand across our entire product portfolio. But as a true House of Luxury, sales are not our sole measure of success: we are not and never will be a volume manufacturer. Bespoke IS Rolls-Royce, and commissions were also at record levels last year, with our clients’ requests becoming ever more imaginative and technically demanding – a challenge we enthusiastically embrace. The unrivalled Bespoke creativity and quality achieved by our team here in Goodwood means that on average, our clients are now happy to pay around half a million Euros for their unique motor car.
“Of course, this success has not been achieved overnight. In 2023, we mark the 20th anniversary of the Home of Rolls-Royce at Goodwood, during which time we’ve transformed our business through a long-term strategy based on continuous and sustainable growth, careful management and planning, an unwavering focus on profit and a respectful but forwardthinking reinvention of the Rolls-Royce brand. We’ve succeeded because we listen and consistently evolve our products in line with our clients’ tastes and requirements, consciously rejuvenating our brand while retaining our innate exclusivity and rarity. Our product portfolio has expanded significantly and later this year we will launch the world’s first ultra-luxury electric super coupé: Rolls-Royce Spectre. Two and a half thousand people are now employed at Goodwood, with over 150 new jobs created in 2022 alone. But perhaps most importantly, we have never put style above substance. In terms of technology, quality and luxury, Rolls-Royce still stands, as it has always done, for the very best of the best.”
Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars
NEWS SUMMARY
Rolls-Royce achieved its highest annual sales in 2022, delivering a total of 6,021 vehicles to customers in around 50 countries, an 8% increase over 2021. This is the first time in the company’s 118-year history that sales have surpassed 6,000 in a single 12-month period. The value of special orders has also reached record highs, while demand for all Rolls-Royce models with pre-orders well into 2023 remains exceptionally strong.
Rolls-Royce delivered sales growth in almost all regions in 2022, with particularly strong year-on-year growth in the Middle East, Asia-Pacific, the US and Europe. More important than sales volume, the cost of customized client commissions was higher than ever. Bespoke’s almost limitless customization options meant that customers were willing to pay an average of around half a million euros for their one-of-a-kind Rolls-Royce. With the high value of Rolls-Royce Bespoke’s unrivaled offering and the company’s continued drive for profitability, the brand will make a significant contribution to the life of its major shareholder.
The Middle East is the brand’s premier bespoke region, with many unique creations of particularly extensive and individual personalization. In 2022, Rolls-Royce opened a private, invitation-only office in Dubai, the first outside of Goodwood, bringing the Rolls-Royce House closer to the brand’s local customers. More personal accounts will be rolled out around the world in the coming months and years.
Americas posted strong growth in 2022 and remains the largest region for Rolls-Royce, with almost all markets posting better sales than last year. Greater China is of key strategic importance to Rolls-Royce and is the brand’s second largest sales region. Persistent headwinds resulted in a single-digit sales decline from record 2021 results, but this was successfully offset by sales gains in other markets.
Despite severe geopolitical challenges in Europe, 2022 saw growth across the region, with record sales in several markets including the UK and Germany. Asia Pacific also achieved better sales than ever before.
Rolls-Royce’s remarkable fulfillment comes as, in January 2023, the employer marks the 20 th anniversary of the Home of Rolls-Royce at Goodwood. Its transformation – from supplying a unmarried model, Phantom, and constructing simply one motor vehicle a day – to state-of-the-art report figures is the end result of a long-time period method primarily based totally on sustainable growth, cautious control and planning, and the a hit reinvention of the logo. The beyond decade, in particular, has visible RollsRoyce consciously refine and rejuvenate its logo and product portfolio to mirror its clients’ converting requirements, tastes and demographics, even as preserving its innate exclusivity and rarity. As each a real luxurious residence and an innovative, engineering-led employer, RollsRoyce represents, because it usually has, the very maximum ranges of craftsmanship, technology, luxurious and creativity.
A FUTURE BUILT ON STRONG FOUNDATIONS
In 2022, when the company presented the brand’s first all-electric model, the Rolls-Royce Spectre, Rolls-Royce Motor Cars also achieved unprecedented sales figures in the company’s 118-year history. A total of 6,021 vehicles were delivered to customers worldwide, an increase of 8% from the previous record of 5,586 vehicles set in 2021. This unprecedented success comes as the company celebrates the 20th anniversary of being a Rolls-Royce home in January 2023. at Goodwood.
But for a real luxury house, sales are not the main measure of a brand’s success: Rolls-Royce is not and never will be a series manufacturer. A bespoke IS Rolls-Royce, and the value of the brand’s unbeatable custom orders was higher than ever. Customer requests for exquisite, often personalized, features are becoming ever more imaginative and technically demanding, a challenge that the Rolls-Royce Goodwood design, engineering and craftsmanship team takes on with enthusiasm.
As nicely as a few first rate character Bespoke commissions and Collection cars, Rolls-Royce unveiled the subsequent bankruptcy of the Boat Tail coachbuilt commission – certainly considered one among simply 3 which have been, and ever may be made. Coachbuild represents the apex of the marque’s craft and is a key detail withinside the company’s long-time period strategy; the subsequent tasks are already in development.
The ever-expanding, nearly limitless opportunities supplied through Bespoke additionally assist the marque’s report profitability fulfillment in 2022, with customers now inclined to pay round 1/2 of 1,000,000 Euros for his or her particular Rolls-Royce motor car. As befits a House of Luxury, RollsRoyce is advised through earnings contribution, now no longer through volume, with shortage and rarity critical to in addition construct and keep the marque’s high-quality emblem strength.
GLOBAL DYNAMICS
The US has once again become the brand’s largest market as a new generation of young American entrepreneurs, wealth and job creators first caught Rolls-Royce’s attention.
Greater China remains of key strategic importance for the brand as it is the second largest market in the world. Significant wins in Shanghai and Beijing, as well as in “new Tier 1 cities” such as Hangzhou and Shenzhen, contributed to a balanced sales picture in the region. The ongoing headwinds have resulted in an overall single-digit sales decline from the record high set in 2021, but this can be offset by sales increases in other regions.
Sales of Rolls-Royce vehicles in Europe reached new heights in 2022 despite major geopolitical challenges in the region. This included record sales in several select markets including the UK and Germany.
The Middle East is the brand’s premier bespoke region, with many unique creations of the most extensive and individual personalisation. In 2022, Rolls-Royce opened a private, invitation-only office in Dubai, the first outside of Goodwood, bringing the Rolls-Royce House closer to the brand’s local customers. More personal accounts will be rolled out around the world in the coming months and years.
The Asia-Pacific region plays an important role in Rolls-Royce’s global success and will deliver significant sales growth in 2022. In Japan, a new class of successful entrepreneurs are increasingly investing in Rolls-Royce vehicles, while Korea’s highly dynamic market has shown significant growth over the past two years and has the potential to become the leading Rolls-Royce market in the region in the near future Future.
STRONG DEMAND FOR ALL MODELS
Following its triumphant debut in October, a string of pre-orders for the Rolls-Royce Spectre, the world’s first ultra-luxury electric super coupé, has exceeded the company’s most ambitious expectations. First customer deliveries will occur in the fourth quarter of 2023, marking the brand’s first step towards fully electric vehicles by the end of 2030. Demand for all current Rolls-Royce models remains exceptionally high, with pre-orders being taken well into 2023.
In 2022, the Cullinan cemented its position as the most desirable Rolls-Royce and the Ghost became the brand’s best-selling model in Asia Pacific. Black Badge, Rolls-Royce’s more rebellious alter ego, has seen extraordinary growth.
ECONOMIC IMPACT
Rolls-Royce Motor Cars is a great British success story, making a vital contribution to the local and wider British economy.
With over 150 new jobs to be created in 2022, 2,500 people from over 50 nationalities now work at the Rolls-Royce House in Goodwood. The brand’s headquarters is an important national center for the training and development of highly skilled craftsmen, engineers and creative people. In addition, Rolls-Royce sponsors over 100 trainees and alumni every year, as well as just as many internships.
Celebrating its 20th anniversary in 2023, the House of Rolls-Royce remains the only place in the world where Rolls-Royce cars are designed and built, each made to order and with custom features specified by the customer. Rolls-Royce has acquired land to the east of the existing site to expand, upgrade and modernize its facilities, primarily to further increase its production capacity and capabilities.
Thorsten Müller-Otvös, CEO of Rolls-Royce Motor Cars, summarizes: “As we celebrate the 20th anniversary of the Rolls-Royce House in Goodwood, these results confirm that Rolls-Royce Motor Cars is a great British success story. Our business is on a very solid foundation and we have received pre-orders until 2023. While we are not immune to global challenges and economic headwinds, our balanced global sales strategy makes us cautiously optimistic that 2023 will be a great year for Rolls-Royce.
“But none of this would be possible without our extraordinary team at Goodwood, and in our regional offices around the world – our global Rolls-Royce family. Their contribution extends beyond their exceptional skills, talents, knowledge and experience; it is their individual personalities and perspectives that give the marque its strength and character. Everyone shares the same extraordinary commitment to excellence and attention to detail, and a remarkable ability to rise to a challenge and turn ideas into reality. Above all, they are people who constantly strive for perfection, because they will not settle for anything less. I know that our founders would be proud to work alongside them – because I am, every day.”