– Record deliveries for Ducati, which exceeded 60,000 motorcycles for the first time in its history in 2022, despite the global logistics and supply crisis
– Italian deliveries increased by 10 percent – Italy becomes the company’s main market
– Multistrada V4 – most beloved Ducatisti motorcycle: over 10,000 motorcycles delivered worldwide in 2022
– Ducati’s sales network continues to expand, reaching a record 821 dealers worldwide
Borgo Panigale (Bologna, Italy), January 11, 2023-2022, has established itself as an exceptional year for Ducati, ending the period with a record 61,562 motorcycles delivered to enthusiasts around the world, contributing to the motorcycle manufacturer’s profits contributes. in the racing world. Sales increased by 3.6 percent compared to 2021.
Claudio Domenicali, CEO Ducati: “This sales result is the outcome of the path that has seen us steadily invest in the development of innovative motorcycles and consistently strive to improve the quality of the products and the experiences enjoyed by our passionate Ducatisti. In addition, the Ducati brand has never been more loved and desirable, thanks to our extraordinary sporting achievements and our ongoing commitment to making our Ducatisti feel part of a big, welcoming family. Achieving a sales result above the already excellent of 2021 in such a difficult year for the entire automotive system, which was afflicted by serious supply discontinuities, particularly in the world of semiconductors, is really an important measure of the flexibility with which the whole of Ducati reacted, together with our suppliers and dealers. This flexibility allowed us to contain the impact on delivery delays for our fans – whom I take this opportunity to thank for their patience and dedication – and thus also to achieve this sales result. The team of women and men present in Ducati today is in my opinion the best ever and reflects the work done in recent years on the growth and enhancement of talents. Therefore, a big thank you goes to all of them because without their commitment the successes achieved by the Company would not have been possible. Thanks also to the union representatives who have always been a willing interlocutor to find together the best solution to the problems of this tumultuous year.”
In 2022, Italy has established itself as Ducati’s main market with 9,578 motorcycles and a 10% increase compared to 2021. In second place is the United States with 8,441 units shipped, down -6% from 2021 due to logistical difficulties. and delays in international deliveries. Another strategic country for Ducati is Germany, which has grown by 9 percent compared to 2021 and positions itself as the third largest market with 6,678 motorcycles delivered.
Francesco Milicia, Ducati VP Global Sales and After Sales: “2022 was a year full of successes for Ducati and this record of deliveries is further confirmation of the solidity of the Company and of the constant growth of the brand in the world. In the first six months of the year, the international scenario was characterized by strong discontinuities in the world of logistics and supply, which penalized performance in the most important months of the season. Despite this, in the second half of the year we managed to recover and reach the highest sales volumes in the company’s history, thanks to great organizational flexibility and constant dialogue with partners and unions. Although the economic scenario in recent months has certainly worsened, we remain confident about the future thanks to the strength of an expanding sales network and a positive order portfolio, reflecting enthusiasts’ appreciation of the renewed product range.”
The Multistrada V4, in all its versions, is once again the favorite of Ducatisti enthusiasts, with 10,716 motorcycles delivered worldwide. The Monster family was also a big hit with 7,971 units sold, followed by the Scrambler Ducati 800 family with 6,880 bikes delivered.
These results contribute to Ducati’s outstanding success in the racing world, where the Bologna-based motorcycle manufacturer won MotoGP and WorldSBK.
2022 was also a record year for the sales network, which continues to grow and get closer and closer to Ducatisti around the world. At the end of 2022 there are 821 Ducati dealers, the largest number ever, representing Ducati in up to 96 markets together with the new markets in Brunei, Ecuador, El Salvador and Mongolia.
In 2023, Ducati has presented to the public eight new models that complete its ever-growing range, able to offer all Ducatis the bike best suited to express their passion for two wheels. Among the most awaited models are certainly the Multistrada V4 Rally, the motorcycle for tall travelers, and the new Diavel V4, the model that won the EICMA award for the “most beautiful motorcycle of the show”. But also the second generation of the Scrambler Ducati, which confirms the simplicity and authenticity that have always been fundamental values for all Scrambler Ducati enthusiasts, will be more modern, more colorful and equipped with an even more lively personality.
For the complete 2023 Ducati program, see the dedicated section on Ducati.com.