Breitling’s Sustainability Mission report highlights the actions the luxury watchmaker is taking achieve its environmental, social and governance goals. Started with the release of his first traceable watch To eliminate plastic waste, the brand’s #SQUADONAMISSION for a better sustainability roadmap Details are in the annual report.
The Breitling Sustainability Mission report tracks the brand’s progress on its journey Sustainability Initiative, and in five pillars Product, Planet, People, prosperity and progress.
Second annual report released today is based on results of dual importance An assessment conducted among more than 80 stakeholders of luxury watch manufacturers, Its clients, industry leaders, governments, NGOs and sustainability professionals. at first This assessment was conducted in 2020 and was repeated to adjust the curriculum for the current year.
Breitling’s report is the first in the industry to follow the World Economic Forum/International Business Council Stakeholder Capitalism Indicators, a set of reporting guidelines at Consult with 120 of the world’s largest companies at the World Economic Forum in Davos 2020.
CEO of Breitling Georges Kern says, “For us, sustainability is not a project; it’s a journey we’re on to transform our business. We drive this change by creating beautiful products and experiences with better materials, better manufacturing, and better packaging. And while we know we can’t do everything at once, action by action we’re doing everything we can in our sphere of influence.”
Highlights of the report include:
#SQUADONAMISSION TO DO BETTER
One of the key sustainability milestones this year is the creation of Super Chronomat Origins, Breitling’s first traceable watch with gold traceable to a single mine And its lab-grown diamonds can be traced back to a single producer. This proof of concept is Branding strives to do better as part of #SQUADONAMISSION. By 2025, Breitling The entire portfolio will feature better gold, better diamonds and better traceability: Handmade and Petite Gold and Lab-Grown Diamonds from Approved Suppliers Meets high standards in terms of social and environmental impact.
Breitling partners with Swiss Quality Gold Association, which is building responsible supply The link between artisanal and small-scale gold mining and the Swiss market. Breitling On the other hand, diamonds are grown by producers that meet the strict standards of SCS-007 Traceability, Environmental Responsibility and Sustainability Graded Diamond Standards Business ethics. Additionally, every Super Chronomat Origins watch comes with a blockchain-powered watch NFTs describe their supply chain.
ELIMINATING PLASTIC WASTE
Another sustainable development is the use of upcycled Breitling watch boxes PET plastic. Switching to the new foldable flat pack has decreased significantly since launch Transportation volume, which has reduced CO2 emissions by more than 2,600 tons CO2 equivalent, saving nearly 260,000 kg of PET material landfill. Breitling also collaborates with sustainable clothing brand Outerknown A range of straps made from recycled nylon recovered from the world’s oceans.
Breitling is also taking the first steps to eliminate plastic waste inside operate. By including a blueprint for identifying plastic alternatives and transitions The brand is working towards zero plastic waste by 2025. in this first In 2018, Breitling achieved a baseline reduction of approximately 34% Compared to the situation without intervention, 7 tons were produced.
CLIMATE ACTION
As a first step towards climate protection, Breitling achieves CO2 neutrality in all measurements emissions during the reporting period. This is achieved by combining investment in high-quality climate protection projects with internal initiatives, such as B. Shift to 100% renewable energy Energy in Breitling Headquarters Operations and Purchase of Sustainable Aviation Fuel All staff flights on SWISS.
Breitling also commissions major suppliers to do its own carbon accounting and emissions reductions Strategy. For example, in its gold value chain, which accounts for the majority of the brand’s indirect sales emissions, she has completed her first comprehensive life cycle assessment Selected producers focus on climate, biodiversity and impacts on water. At the same time it has Supports its artisanal gold and lab-grown diamond supply chain partners, co-funding Specific carbon dioxide emission reduction projects.
STRATEGIC PARTNERSHIPS
Breitling’s sustainability partners include organizations such as the Marine Conservation Society with which it works The brand plays an active role in promoting healthier, litter-free oceans. it is also In partnership with the non-profit “Urban Rewilding” SUGi, through which Breitling has grown 18,550 trees and restored approximately 195 native plant species in seven countries. at the same time, Breitling partners with Qhubeka, an African organization that provides bikes for some of them The most remote community on the African continent, resulting in more than 2,000 Bicycles provide residents with life-changing employment, education and healthcare services. Breitling It is also a partner of the Solar Impulse Foundation founded by Swiss explorer Bertrand Picard. The foundation tackles climate change through profitability, with a label Breitling’s flat-folding case design is one of its 1,000 efficient solutions.
As Aurelia Figueroa, Global Head of Sustainability at Breitling, says, “Sustainability reporting is a key aspect of our commitment to meaningful transparency. We are proud of the achievements we are able report upon, and we are ready to address the next steps in our ongoing transformation together with our partners across the supply chain.”
ABOUT BREITLING
Founded in 1884, Breitling is a leading Swiss watchmaker. The innovative company invented the modern chronograph and pioneered the navigational tool watch. Today, it’s still breaking new ground as a casual, inclusive, and sustainable luxury brand with more than 150 industrial-loft-inspired retail locations around the world. Breitling’s collections center around air, land, and sea pursuits, all captured in the brand’s unmistakable modern-retro style. The exceptional quality of every watch movement is confirmed by its status as a COSC-certified chronometer, and the brand remains one of only a handful of independent watchmakers to produce its own manufactured calibers. Combining classic watchmaking with the latest innovations, Breitling is a company with history and one ahead of its time.