As well-known leaders in the Swiss watch industry, Breitling and the city of Glenching Take the pulse of time. Now they add color to the equation. with great Swiss artist Fabian “BANE” Florin’s graffiti project is inspired by meticulous work Watchmaker adds new light to staggering amount of public artwork glenchen.
The street art in Grünchen rivals that of the big cities. Numerous murals reflect the city’s youthful spirit The city is recognized by UNICEF as a child-friendly community. “For a city of its size, the amount of public modern art is perhaps quite unique,” says François Scheidegger, the city’s mayor. “As a hot spot for technology and industry, Grenchen offers many opportunities and sources of inspiration for street artists. We deliberately want to enrich the city with urban art as a way to highlight its cosmopolitan and modern character.”
Glenching is famous as a watch town and is the home of Breitling Since the 1980s. The brand has now left an indelible mark on the city, with impressive graffiti created by renowned Swiss graffiti artist Fabian “BANE” Florin as a memorial The diligence of a watchmaker. The work is about 100 meters long and about 4 meters long Located in Léon Breitling-Strasse, next to the brand headquarters. That Artists can experience the work of Breitling watchmakers up close. “Many people are Participated in the manufacturing process of the watch and I was impressed with its precision and smoothness Cooperation. That’s why I chose the ant as a symbol of all the hard working people who shaped it And continue to shape the watch industry. ”
Breitling was immediately drawn to the idea. “Street art evokes emotion,” says Breitling CEO George Kern. “It fits perfectly with the inclusive, casual lifestyle Breitling and the brand stand for arrive. So we really wanted to support the city of our choice in this creative home project and use the prize money from the 2020 Solothurn Entrepreneur Award for Turn our surroundings into a meeting place. We love the result! ” In addition to graffiti, the project also includes a large-scale greening of Léon-Breitling-Strasse using only native plants and materials. These plants are carefully selected Flowering is gradual and reaches its full splendor in spring.
The unveiling of the new mural also heralds the upcoming G-Town Graffiti Festival, Will premiere July 9 and will help add more to Grenchen’s street art collection Spectacular work for years to come.
ABOUT BREITLING
Founded in 1884, Breitling is a leading Swiss watchmaker. The innovative company invented the modern chronograph and pioneered the navigational tool watch. Today, it’s still breaking new ground as a casual, inclusive, and sustainable luxury brand with more than 150 industrial-loft-inspired retail locations around the world. Breitling’s collections center around air, land, and sea pursuits, all captured in the brand’s unmistakable modern-retro style. The exceptional quality of every watch movement is confirmed by its status as a COSC-certified chronometer, and the brand remains one of only a handful of independent watchmakers to produce its own manufacture calibers. Combining classic watchmaking with the latest innovations, Breitling is both a company with history and one that’s ahead of its time.
ABOUT FABIAN “BANE” FLORIN
Urban art transforms our everyday reality into a gallery. The work of Graubünden-based artist Fabian “BANE” Florin explores precisely this reality – acting as spectator, creator, and curator. Born in Chur in 1982, BANE’s journey has led him through extreme low points but also always to new sources of inspiration. The Chur-based artist expresses this inspiration in works that grace cities around the world, from the eastern Mediterranean to Asia, and are featured as highly regarded exhibits in art galleries. Fabian “BANE” Florin thus not only carries the history of his journey with him but also the reality of his hometown throughout the world.
ABOUT GRENCHEN
Grenchen, the second largest municipality in the canton of Solothurn, is shaped by the unique coexistence of the precision watch industry and the idyllic green city landscape. The city is home to a variety of industrial sectors and innovative companies as well as internationally renowned educational institutions such as the Höhere Fachschule für Technik Mittelland and the local watchmaking school. A well-established infrastructure with a connection to the European motorway and railway networks as well as a local airport and abundant cultural and leisure activities, including excellent shopping areas, contribute to the city’s high standard
of living.
COMPANIES INVOLVED IN THE GREENING
The landscape architect Andres Hofmann from Bern and the landscaping firm Schneider from Grenchen are overseeing the greening of Léon Breitling-Strasse. Work on the wall was performed by the masonry firm Gurtner from Grenchen in preparation for the mural.