Swiss International Air Lines and watchmaker Breitling pioneer a similar product Swiss partnership. Breitling to source sustainable aviation fuel (SAF) for all of its products Business-related flights operated by SWISS, retroactive to the entire calendar 2022 year.
By purchasing the right amount of SAF, Breitling reduces flight-related CO2 emissions Emissions are reduced by 80%. Breitling will make its air travel carbon neutral by offsetting carbon emissions residual carbon dioxide – Emissions are achieved by investing in high-quality CO2 offsets.
“For us, sustainability is not a project, it’s a journey we’re on to transform our business,” says Georges Kern, CEO at Breitling. “Achieving CO2 neutrality on our work-related SWISS flights is an important way for us to reduce our emissions and, through the purchase of SAF, make a small contribution to the sustainability transition of the aviation industry, which we’ve been closely linked to since the 1930s.”
SAF is a non-fossil-derived jet fuel that closes the carbon cycle. SAF is currently SWISS is made from biological waste such as used cooking oil, reducing CO2 emissions by 80% Emissions exceed fossil alternatives. Synthetic fuels will be practically available in the future carbon dioxide -neutral. SAF is critical to decarbonizing aviation. at the moment, However, SAF is only available in small quantities, which is why production has increased rapidly critical.
Breitling is the official in-flight timekeeper of SWISS, which becomes its first commercial company in 2021 Airline partners with SAF from Switzerland and continues to promote this in a targeted manner Further develop SAF and make it more widely available. Operators are also investing billions Buy an energy-efficient aircraft with 25% less CO2 emissions than its predecessors And continuously optimize flight operations. In this way, Breitling’s partnership with Swissair Not only does it reduce the carbon footprint of watchmakers, it also provides Sustainable air travel.
Dieter Vranckx, CEO at SWISS, says, “With its commitment to SAF, Breitling is playing an exemplary pioneering role here. Collaborations like this are tangibly accelerating the production of sustainable aviation fuels and driving the transition towards CO2 -neutral flying.”
CONCRETE ACTIONS TO ACHIEVE SUSTAINABILITY GOALS
One action after another, Breitling works to improve its materials and craftsmanship, and continues to build Sustainability in all aspects of its business. Some of these efforts include:
− Salesforce Net Zero: Creating precise calculations powered by Breitling Watchmaker achieves CO2 neutrality in all measured emissions Salesforce’s Net Zero Cloud, a carbon accounting solution that helps businesses track carbon emissions Carbon Footprint. This cloud-based sustainability solution provides useful “what-if” analysis Predict where emissions will come from and how much they can be reduced so Breitling can accelerate His commitment to science-based targeting initiatives.
− Sustainable packaging: Breitling has developed an environmentally friendly, foldable and reusable watch box – Industry first. Packaging is made from 100% recycled plastic bottles and received solar energy Impulse Efficient Solution label for products that address environmental concerns without Economic growth suffers. This move is in line with Breitling’s goal of phasing out Cross-brand plastic waste by 2025.
− Outerknown ECONYL® yarn straps: Breitling partners with sustainable Outerknown Apparel brand co-founded by world surfing champion Kelly Slater develops watch collection Shoulder straps made of ECONYL® yarn. This durable material is made from upgraded ghost fishing nets and other nylon waste recovered from the world’s oceans.
− SUGi: This nonprofit reforests urban environments to restore nature biodiversity. Breitling has planted and restored 17,600 trees since partnering with SUGi in 2020 About 264 native plant species on 14,400 square meters of land Nine forests in seven countries.
− Ocean Conservancy: Plastic pollution in the ocean is everywhere. with marine protection, Breitling is actively involved in cleaning, contributing to a healthier, zero-waste world sea area.
− Carbon neutrality: Breitling is working to retroactively become carbon neutral for all Its measured emissions date back to April 1, 2021. The brand’s previous efforts complement each other 4,711 tons of CO2 in total e Emissions. *
ABOUT BREITLING
Founded in 1884, Breitling is a leading Swiss watchmaker. The innovative company invented the modern chronograph and pioneered the navigational tool watch. Today, it’s still breaking new ground as a casual, inclusive, and sustainable luxury brand with more than 150 industrial- loft-inspired retail locations around the world. Breitling’s collections center around air, land, and sea pursuits, all captured in the brand’s unmistakable modern-retro style. The exceptional quality of every watch movement is confirmed by its status as a COSC-certified chronometer, and the brand remains one of only a handful of independent watchmakers to produce its own manufactured calibers. Combining classic watchmaking with the latest innovations, Breitling is a company with history and one ahead of its time.
ABOUT SWISS INTERNATIONAL AIR LINES
Swiss International Air Lines (SWISS) is Switzerland’s largest airline. It connects Switzerland toEurope and the world with direct flights from the national airports of Zurich and Geneva. To do so, the premium airline operates one of Europeʼs most modern and CO2 -efficient fleets. Its freight division, Swiss WorldCargo, offers a comprehensive airport-to-airport service for high-value, time-critical and care-intensive cargo. As Switzerland’s airline, SWISS stands for its traditional values and is committed to the highest product and service quality. It has also committed to ambitious climate targets and plans to reduce its net CO2 emissions by 50 percent by 2030 compared to 2019 and to fly CO2 -neutral by 2050. One of its priorities is to promote the use of sustainable fuels. SWISS is part of the Lufthansa Group and a member of the Star Alliance, the
world’s largest network of airlines.