Sant’Agata, Bologna, 6 October 2022 – Automobili Lamborghini’s partnership with Guglielmo Marconi Airport in Bologna has been renewed and strengthened: the Lamborghini showroom in the passenger terminal will now be a full-fledged boutique , the vehicles on display will be accompanied by sale merchandise. The new Follow-me car that accompanies the take-off and landing of the plane has a new and updated livery and, most importantly, the introduction of the unique Urus VIP shuttle service for customers of Bologna Airport VIP service YouFirst.
Stephan Winkelmann, Chairman and CEO of Automobili Lamborghini remarked: “This special collaboration continues between our company and Bologna Airport. The presence of Lamborghini in this hub has a two-fold value: it endorses our relationship with the region that is home to us and with which we have strong bonds, but it is also an important ‘business card’ for both Bolognese and international passengers who have the chance to appreciate our brand up close. This is a local link but with a global vision, therefore right in step with Lamborghini philosophy.”
Nazareno Ventola, CEO and General Manager of Bologna Airport, commented: “We are very pleased to strengthen our partnership with Lamborghini, one of the excellences in this area that best represents what our region offers in terms of innovation, style and competitiveness. This renewal has also led to the implementation of a new personalized service for our most demanding customers, which will allow them to enjoy the Lamborghini experience as soon as they step off the ‘plane: something unique that can only be found at Marconi.”
Lamborghini’s partnership with Marconi Airport, which started in 2013, has been extended until 2025. The first development of the new partnership is the complete redesign of the Lamborghini exhibition space at the main entrance on the first floor of the terminal. Passengers from all over the world can experience and enjoy Lamborghinis, fashion accessories for sale alongside the cars on permanent display, and the opportunity to book factory and museum tours.
The Lamborghini Follow Me car has been in service since 2013 and continues to delight passengers who spot the Huracan EVO while escorting planes on the runway. The new livery in yellow and black is a further development of the previous colour variants, with even more emphasis on the dynamics of the yellow supercar: the black arrows start on the front fenders, open fully at the rear, and the Italian tricolour is highlighted here The car is divided into two parts along the line of the rear fender. The shades of yellow and black that reflect the Lamborghini logo are also striking in all weather conditions.
The most unique development is the new Lamborghini Urus VIP Shuttle. Book ahead of time with the YouFirst VIP program at the airport to enjoy a unique and personalized service. Passengers will be greeted on arrival by a Lamborghini Urus and dedicated airport VIP staff, when they disembark and vice versa, Urus transports them to and from the terminal in the most luxurious way possible.