A Bugatti property should be an unparalleled experience, starting with the first interaction in the showroom. The global network of 34 Bugatti partners continues to innovate to create an environment that does justice to Bugatti supercars. Bugatti Burger is the latest company to reinvent its space with the opening of a brand new location.
Run by the Kamps Group since 2009, Bugatti Hamburg significantly revitalized its showrooms in 2017, but is now entering a whole new atmosphere. Conveniently located near Hamburg Airport, Bugatti Hamburg, an area known for some of the best connections in the automotive world, is now adopting Bugatti’s latest visual identity. Bold and confident, the new creation is true to two of Bugatti’s core beliefs: every piece produced by Bugatti is a bespoke artwork and every customer can experience something completely unique, also in line with Ettore Bugatti’s motto: “If it’s comparable, it’s no longer a Bugatti”.
Guy Caquelin, Head of Sales at Bugatti Automobiles, said: “Germany is one of the leading markets in the world for sales of Bugatti vehicles, in part thanks to the excellent work of our partners like the Kamps Group at Bugatti Hamburg. With their relentless commitment to continuous improvement – very much in the spirit of Ettore Bugatti – they have delivered a striking new showroom that becomes the perfect home for our brand, now and into the near-future.”
With floor space of 140 sq/m, the new retail environment is almost twice as large as the previous Bugatti Hamburg site, better able to showcase the diverse range of Bugatti hyper sports cars. The contemporary presentation is dominated by cutting-edge design and fine materials, with distinctive lines and clear surfaces reminiscent of Bugatti hyper sports cars. A new roof terrace brings a fresh and relaxing space for customers to enjoy.
The showroom becomes an attraction to automotive enthusiasts in Hamburg, surrounded by large glass windows that allow passers-by the rare opportunity to see a Bugatti hyper sports car in person.
The W16 Mistral1 was officially unveiled at an exclusive party and was the VIP of Bugatti in Hamburg – it was shown at a dealership in Europe for the first time. Named for the unique wind that heralds a new season in the south of France, the superb 1,600-horsepower Bugatti W16 Mistral is the ultimate road-going version of the legendary 8.0-liter quad-turbo engine. The ultimate sports car, all 99 examples of the W16 Mistral have been collected by enthusiastic Bugatti collectors.
Other products that embody the Bugatti lifestyle are also on display in the new showroom, including the Bugatti Baby II, a 75% full-scale fully electric replica of the legendary Type 35. Beautifully crafted, it pays homage to the half-scale Bugatti Baby that Ettore created for his 4-year-old son Roland. Customers loved it so much that it became a production model in its own right.
Karsten Meyer, Managing Director at the Kamps Group, said: “It has always been a great honor to represent the Bugatti brand in Hamburg. As this latest development shows, we constantly strive to perfect the journey for our customers, bringing them the latest innovations in design and technology to ensure that buying and owning a Bugatti is an experience just as extraordinary as driving it. This investment also represents our commitment to Bugatti; the next evolution in a relationship that extends back well over a decade.”
Kamps Group has been in the automotive industry for over 60 years and has grown to become a specialist in super sports and luxury vehicles. Kamps in Hamburg GmbH & Co. KG, a company of the group, has been an official Bugatti partner since 2009.