Paris, France – October 5, 2022: TAG Heuer and Porsche merged into one global brand Cooperate in 2021, and then jointly launch three cooperative timepieces, joining forces Celebrating once again their unique alliance on the 50th anniversary of the Porsche 911 Carrera RS 2.7, with a big event in Paris.
Two unforgettable new TAG Heuer Caleras celebrated at an evening event at Place Vendôme x Porsche RS 2.7 watch launched to commemorate the 50th anniversary of Porsche Carrera RS2.7. Launched earlier today, two limited-edition watches highlight the iconic Features that made the 1972 Roadster and the 1963 Chronograph famous icons Motorsport and watchmaking. TAG Heuer and Porsche present these anniversary pieces The strength and authenticity of their collaboration and their shared Carrera Racing spirit.
Guests greeted the festivities in a specially redesigned room that traced the legend The story behind the TAG Heuer Carrera watch and the Porsche 911 Carrera, fittingly the first Launched in Paris on the same day 50 years ago.
“We are delighted to be in Paris to mark the 50th anniversary of the famed Porsche Carrera 911 RS 2.7, the very first of Porsche’s sportscars to bear a name that has united us through the decades.” says Frédéric Arnault, CEO of TAG Heuer “To mark this historical moment and pay tribute to a design that is beloved by all, TAG Heuer introduced two limited edition TAG Heuer Carrera chronographs co-created with Porsche to highlight the car’s most iconic features. The result is a stunning wristwatch, in red or blue, that expresses the unique spirit of the 1970s in a resolutely modern way, a meaningful take on our shared history that will undoubtedly become a collectors’ favorite.”
To celebrate with them, TAG Heuer and Porsche invited the brand’s closest friends, partners and media Discover new watches and experience the power of possibility with celebrities in person When two of the most popular brands in the automotive and watchmaking industries merged into one.
Actors Alexandra Daddario, Jaden Smith, Nina Dobrev and Stéphane attended this special evening Bak, Niels Schneider, Sandor Funtek and Maxi Iglesias, athlete Maria Sharapova, musician Guy Berryman of Coldplay, models Jasmine Tookes, Stella Maxwell, Salma Abu Deif, Younes Bendjima, Jordan Barrett, Bambi Northwood-Blyth and Nour Arida.
Guests enjoyed exclusive sets from DJ Miki, Breakbot and Woody Braun.
Celebrating the impressive partnership between TAG Heuer and Porsche, reuniting The anniversary of the R.S 2.7 will resonate and confirm it among car and watch enthusiasts worldwide The enduring connection between TAG Heuer and racing and the timeless strength of its iconic designs. Together with Porsche, they constantly push the boundaries of creativity and performance and introduce themselves A timepiece that offers exceptional style, unforgettable experiences and promises many exciting things Work together in the future.
About TAG Heuer
TAG Heuer, founded in 1860 by Edouard Heuer in the Jura Mountains of Switzerland, is a luxury watch brand that is part of LVMH Moët Hennessey Louis Vuitton SE (“LVMH”), the world’s leading luxury
group. Based in La Chaux-de-Fonds, Switzerland and with four production sites, TAG Heuer has 1860 employees and is active in 139 countries. TAG Heuer products are available online on www.tagheuer.com for select countries and in 260 boutiques and 2,300 points of sale worldwide. The company is headed up by Frédéric Arnault, CEO of TAG Heuer.
For 162 years, TAG Heuer has demonstrated pure avant-garde watchmaking spirit and a commitment to innovation with revolutionary technologies that have included the oscillating pinion for mechanical stopwatches in 1887, the Mikrograph in 1916, the first automatic-winding chronograph movement – Calibre 11 – in 1969 and the first luxury smartwatch in 2015. Today, the brand’s core collection consists of three iconic families designed by Jack Heuer – TAG Heuer Carrera, Monaco and Autavia – and is rounded out with the contemporary TAG Heuer Link, Aquaracer, Formula 1 and Connected lines.
Capturing TAG Heuer’s motto, “Don’t Crack Under Pressure”, are prominent partnerships and brand ambassadors that express the brand’s passion for action and high performance.
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