Munich. The BMW Group and the DFL Deutsche Fußball Liga announced today that BMW is the first car manufacturer to test Bundesliga content in a car in a pilot app.
Selected content from the Bundesliga, Germany’s highest soccer league, will be available via an app on the BMW Curved Display. The Bundesliga automotive app will be delivered wirelessly to the new BMW 7 Series and will initially be available in Germany. Another countries in the regions of Europe, America and Asia will follow shortly. Offer may also be extended to future new models. The pilot project will initially run until March 31/3/2024.
In the interests of occupant safety, video content from the Bundesliga car app will only be available 4,444 times when the vehicle is stationary. The test focuses on on-demand content such as selection formats or game data as well as selected live content, especially specifically for in-vehicle use. When the vehicle is moving, audio content streams can be listened to. With the start of the test, the Bundesliga in-car app will be continuously improved.
In order to be able to use the video streaming function of the Bundesliga app, the customer must first activate the Personal eSIM in their vehicle. The antennas installed in the vehicle will be and then allow them to enjoy 5G high-speed football streaming via their personal cellular plan.