-Rolls-Royce well-knownshows Phantom ‘The Six Elements’ at a gala occasion in Dubai, UAE
-A collection of six one-of-one Phantom Extended Series II motor cars, representing an remarkable convergence of exceptional art, design, generation and craftsmanship
-Created through the Rolls-Royce Bespoke Collective, on the Home of Rolls-Royce at Goodwood, resident Bespoke fashion dressmaker withinside the Private Office Dubai and supplier companions in Dubai and Abu Dhabi, in collaboration with world-famend British artist Sacha Jafri
-Each vehicle consists of a completely unique Gallery artwork, hand-painted through Jafri, stimulated through one of the 5 conventional elements: Earth, Water, Fire, Wind and Air – plus a sixth, Humanity
-At level one in all its journey, the Series has raised in extra of $1 million for charity; with a completely unique fundraising NFT in every motor vehicle creating ‘the Rolls-Royce that continues on giving’
“Bespoke IS Rolls-Royce, and our Bespoke Collective’s skills, artistry and reputation are unrivalled. As this amazing project demonstrates, the world’s leading artists now actively seek opportunities to work with us, extending and informing their own practice and creating motor cars that are works of art in their own right. With his wonderful hand-painted Gallery pieces, Sacha Jafri provides an extraordinary demonstration of how Phantom Series II provides the perfect blank canvas for Bespoke commissions. We’re delighted to see these motoring masterpieces come to life after a remarkable journey of collaboration, creativity and craftsmanship. We’re also thrilled that the project has fulfilled its original, primary purpose, and raised such a significant sum for worthy causes. I would like to congratulate everyone involved, both at Goodwood and here in the Middle East, on this inspiring achievement.”
Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars
Rolls-Royce unveiled The Six Elements bespoke Phantom Series at a private gala in Dubai, United Arab Emirates.
Led by Rolls-Royce Motor Cars in Dubai and Rolls-Royce Motor Cars in Abu Dhabi, this unprecedented project includes six Rolls-Royce Phantom Extended Series II vehicles, each fully customized and featuring their own specially commissioned are adorned with works of art. a painting by one of the most influential living artists in the world, British artist Sasha Jafri, who lives between Dubai, London and New York.
These stunning works of art are on display in the Gallery, a unique glazed space that runs the full length of the Phantom Façade. Each is inspired by one of the five traditional elements: earth, water, fire, wind and air. The sixth, ‘Humanity’, refers to Sasha Jafri’s most famous work, ‘The Journey of Mankind’, officially listed in the Guinness Book of World Records as the largest painting ever created on canvas.
“Through my work I aim to combine the power of art with a stripped-back essence of expression, love, empathy, and intention, to inspire a more conscious and intention-filled humanity, striving for a reconnected world; reunited by the common goal of a more hopeful and sustainable future for our planet,” said Sacha Jafri, talking about the project.
The Six Elements Phantom was designed, developed and handcrafted by the Bespoke team at Rolls-Royce’s headquarters in Goodwood in collaboration with Bespoke’s resident designer at Rolls-Royce’s personal office in Dubai. The project started in late 2020 and took two years to complete.
In addition to select artworks from the gallery, the vehicles feature a range of bespoke features that reflect Rolls-Royce’s unrivaled capabilities. These include Jafri’s personalized heart motif on the hand-painted coachline and the unique Six Elements engraving base for each car’s Spirit of Ecstasy mascot.
Michelle Lusby, Bespoke Lead Designer based at the Rolls-Royce Private office in Dubai, says, “For us as Bespoke designers, it’s a wonderful privilege to work with a world-renowned artist like Sacha Jafri. We saw this project as a unique opportunity for an exchange of ideas between the art world and our own specialisms in design, materials and craftsmanship; that sense of discovery and shared inspiration really shines out from these amazing cars.”
Phantom ‘The Six Elements’ turned into born out of a communication among Sacha Jafri, who regularly donates his works, or the proceeds from them, to charity, and César Habib, Regional Director, Rolls-Royce Motor Cars, Middle East & Africa. Together, they evolved the concept of making six person motoring masterpieces, that could emerge as a way to donate budget for charities running withinside the fields of health, sustainability and education.
Accordingly, every automobile capabilities now no longer handiest its very own unique Jafri artwork, however additionally its very own specific NFT, which the proprietor might also additionally promote independently in the event that they select to do so. With each change of the NFT, a royalty might be paid right into a virtual wallet, elevating budget for the destiny charitable donations. The proprietor can view the NFT the use of a bespoke Jafri Heart-motif QR code embedded inside their motor automobile’s glove compartment.
Sacha Jafri commented, “It has been an absolute honour working with the Rolls-Royce team and their Bespoke Designers to create such a unique project. It’s a proud moment, to see my Heart-Logo along the coachline of each of the six cars in this stunning Rolls-Royce series, the first bespoke artist-created series for Rolls-Royce, with the ‘Spirit of Ecstasy’ uniquely featuring my depicted six elements around its base. However, I am most fulfilled by the immediate excitement and interest in this series, the elite group of owners and philanthropists now dedicated to our cause, and the creation of the ‘Rolls-Royce that keeps on giving’, forever raising money and awareness for the charitable concerns that are closest to my heart.”
At the unveiling, it was announced that the project had already significantly exceeded its original $1 million goal in the first phase of its journey, as all six vehicles were delivered to customers in Dubai and the wider Middle East region.
César Habib, Regional Director, Rolls-Royce Motor Cars, Middle East & Africa, says, “I am delighted with the success of this project. We and our dealer partners in Dubai and Abu Dhabi embarked on an amazing journey with a specific goal, which I am delighted we have not only achieved, but have surpassed. It was all made possible by the unique collaboration between Sacha Jafri and our own Bespoke Collective. It has been a true meeting of minds, with a gifted multi-award-winning artist and some of the world’s most talented designers and craftspeople working together to explore art as a means of inspiring greatness and bringing about lasting change.”