Temporary Lounge at The Pearl Doha until the end of December
Sant’Agata Bolognese, November 22, 2022 — Lamborghini has opened a spectacular floating salon lounge at the Pearl Doha Hotel. From November 21st to December 18th, VIP guests and Lamborghini owners can experience the world of Lamborghini, accessible by invitation only from the exclusive Marsa Arabia Marina. The official opening and exclusive presentation of the Urus Performante with 100 guests was organized by the management of Automobili Lamborghini together with dealer partners from the Middle East and Africa from across the region.
“Lamborghini is a global brand attracting clients from myriad cultures, and we look forward to welcoming diverse international audiences in our various Lounge locations around the world,” said Chairman and CEO Stephan Winkelmann. “The Lamborghini Lounge concept gives us the opportunity to meet up with clients and friends of the brand: we have an established and growing dealership presence in the region, and we look forward to coming together with many owners both from the Middle East and more than 50 markets across the world as we showcase this unexpected and bold project.”
The floating lounge covers a total of 320 square meters on two floors with direct sea views and back to Pearl Doha. On the outer deck is the new Urus Performante, Lamborghini’s new super SUV that raises the bar, while the lounge’s exclusive events include first media and then customers taking the new Urus Performante and Urus S to the city streets will drive . During a unique lounge stay at Pearl Doha, guests can enjoy a 360-degree experience: Lamborghini hospitality is offered throughout the day and evening, while the recreation of the original ad personam studio at Sant’Agata allows owners to to customize your new Lamborghini almost limitless. permutations. Inside and outside the floating structure, Lamborghini style can be felt from every angle. The Italian furniture brand Living Divani decorates all interior and exterior spaces. Over an Italian espresso at the bar, guests can admire a scale model of the Tecnomar for Lamborghini 63, a luxury speedboat inspired by the performance of the brand’s supercars and the design of the Lamborghini Sián FKP 37. From the second floor, visitors can immerse themselves in the world of Roger Dubuis and experience the avant-garde timepieces of the brand, which has been a partner of Lamborghini since 2017.
The opening of the Doha Lounge also marked the debut of the Urus Performante in the Middle East and Africa, raising the bar in every way. The super SUV has an increased output of 666 hp. and sets the best weight-to-power benchmark in its segment thanks to the new lightweight aerodynamic construction, chassis tuning and sporty driving dynamics with semi-active chassis and special driving mode calibration. The new driving mode Rallye for the Urus Performante allows the driver an incomparable driving pleasure on loose ground. The Urus Performante develops 850 Nm of torque at just 2300 rpm, accelerates from 0 to 100 km/h in just 3.3 seconds and has a top speed of 306 km/h.
1 Fuel consumption and emissions of the Urus Performante; Combined fuel consumption: 14.1 l/100 km (WLTP); Combined CO2 emissions: 320 g/km (WLTP)
2 Urus S consumption and emission values; Combined fuel consumption: 14.1 l/100 km (WLTP); Combined CO2 emissions: 320 g/km (WLTP)