New dealership environment for Czech Republic
Sant’Agata Bolognese/Prague, November 25, 2022 – Automobili Lamborghini has officially reopened its showroom in Prague after a major refurbishment. The headquarters in Prague-Smichov, which is owned and operated by Exclusive Cars Vertriebs GmbH, has a completely new design that corresponds to Lamborghini’s corporate identity and underlines the brand’s commitment to the Czech Republic.
The opening gala, attended by Francesco Cresci, EMEA Region Director, and Felix Rongen, Head of Central, Eastern Europe and the CIS Region, was also the occasion for the national premiere of the Lamborghini Urus Performante1. Together they presented a new super SUV in Giallo Inti’s signature color to VIP owners and guests.
“This Lamborghini showroom with its distinctive new corporate identity will help further enhance the customer experience, as we continue to welcome a growing number of Czech clients excited by the current and future Lamborghini product line-up,” said Francesco Cresci. “At the same time, the new dealership will host the Lamborghini journey towards electrification, which begins in 2023 with the presentation of the new Aventador, the first model with PHEV technology, follows with the hybridization of the rest of the range to be completed within 2024 and culminates in 2028 with introduction of the first fully electric model.”
“The result of significant investment, we are delighted to have officially opened our new Lamborghini Prague showroom,” said Vlastimil Fric, Lamborghini Prague General Manager. “Already an established destination for super sports car enthusiasts, we look forward to welcoming our clientele into our inviting new brand environment to explore the world of Lamborghini.”
The exhibition hall with an area of 265 square meters is located at the address: Vrchlickeho 31/18, Prague (Czech Republic). The new range can be personalized with Ad Personam: a dedicated space where customers can create a customized configuration for their new Lamborghini. The personalization program offered by the dealer allows owners to choose from virtually unlimited paint and interior trim options including leather, special stitching, carbon fiber trim and many other exclusive options for their new car. To continue the personalization program, customers can instead visit the Sant’Agata Bolognese Ad Personam Studio and walk the journey of personalizing their Lamborghini with a Lamborghini expert.
At the official opening, guests enjoyed the elegant new atmosphere of the Lamborghini Prague, charged with musical performances by the Prague Lounge Trio and DJ QUEEN B. Gourmet Dining Room
1 Fuel consumption and emissions of the Urus Performante; Combined fuel consumption: 14.1 l/100 km (WLTP); Cumulative CO2 emissions: 320g/km (WLTP)
The experience was created on-site by the exclusive Stones Catering restaurant with a menu created by Chef Michal Goth.
Automobili Lamborghini is currently represented in the Czech Republic exclusively in Prague with 74 dealerships in the EMEA region and 174 worldwide.