-Bentley Hamburg opens its doors with exclusive insights to the brand and a premiere.
-New Mulliner Batur centrepiece of ceremony at the Tarpenring district site.
-European premiere of the unique prototype of first product collaboration: The Macallan Horizon.
(Munich, October 6, 2022) Europe’s largest Bentley showroom opens to showcase one of the world’s most popular cars. Bentley Mulliner Batur to take centre stage at Bentley Burger’s grand opening
– New top model for very special occasions. To add to the exclusivity of the grand opening, The Macallan also brings a unique prototype The Macallan Horizon, which will make its European debut.
The new 2,200-square-meter building in Hamburg includes an 800-square-meter showroom, the largest of its kind for Bentley in Europe. The scenic structure includes green spaces and areas reserved for four bee colonies that produce ample Bentley Hamburger Honey. Featuring advanced ecological heating systems and building insulation, the new showroom complements Bentley’s Beyond100 strategy to become a global leader in sustainable luxury mobility and reshape every aspect of the business to become carbon neutral by 2030. Bentley set a record for sales in 2021 and a new all-time high in the first quarter of 2022, ahead of the €8.5 million investment in the Hamburg plant.
To celebrate the grand opening, the Bentley Mulliner Batur offers customers an almost endless range of exclusive options to further personalize their cars. A range of veneers available for the dashboard includes a new sustainable material for Bentley – natural fibre composite. Customers can also choose titanium for the signature organ stop ventilation handle and other elements, or even 3D printed 18k gold. The exclusive coupe is limited to 18 examples, all of which have been reserved by Bentley Mulliner customers. Batur’s new design DNA also shows the direction of future Bentley BEVs (battery electric vehicles).
The October 6 launch event will also showcase products co-developed by Bentley and Macallan design teams to Europe. The Macallan Horizon is the first limited edition single malt whisky created by the partners, presented in a revolutionary container that combines traditional craftsmanship, recycled materials and a unique horizontal design. The boat sits horizontally in a purpose-built cradle with no standing base. At the heart of the design is a handcrafted glass bottle with an extraordinary 180-degree rotation, representing McAllen and Bentley’s mastery of space and time when developing the prototype.
The vessel is then surrounded by an intricately twisted 3D structure made from a range of beautiful, sustainable materials.
Balazs Rooz, Regional Director – Bentley Motors Europe, comments:
“We are extremely delighted to open Bentley Hamburg and its servicing facilities. Being the largest retailer in Europe, it does offer a stunning setting for the full Bentley range: Azure, S, Speed and Mulliner. This is another proof of the strong commitment from our retail partners to deliver the best Bentley customer experience possible. We are equally pleased to be able to showcase what Bentley does best and the world of possibilities with the Bentley Mulliner Batur or the Macallan Horizon. It is great to see Bentley models past and present gathered and we are looking forward to the reaction from customers, prospects and fans later today and wish the Bentley Hamburg team a great success.”
Bentley Hamburg is now officially part of the 70 Bentley sales points across the 35 different European markets.
About Bentley Motors Limited:
Bentley Motors is the most sought-after luxury car brand in the world. The company’s headquarters in Crewe is home to all of its operations including design, R&D, engineering and production of the company’s five model lines, Continental GT in coupé and convertible, Flying Spur, Bentayga and Bentayga EWB. The combination of fine craftsmanship, using skills that have been handed down through generations, alongside engineering expertise and cutting-edge technology is unique to UK luxury car brands such as Bentley. It is also an example of high-value British manufacturing at its best. Bentley employs around 4,000 people at Crewe.
About The Macallan:
Founded in 1824 on a plateau above the River Spey in north-east Scotland, The Macallan is renowned globally for its incomparable craftsmanship, creativity and innovation with each bottle of single malt whisky revealing its unique mastery of wood and spirit. Social and environmental sustainability is at the heart of The Macallan, and as part of its commitment to establishing a positive legacy it revealed its award- winning new Distillery in 2018. Designed by internationally acclaimed architects, the building takes inspiration from the surrounding ancient Scottish hills and is located on The Macallan’s beautiful 485-acre Estate. To this day, the single greatest influence on The Macallan’s sought after portfolio of single malts is its sherry seasoned oak casks from which its whiskies derive their distinctive flavours, aromas and natural colour.