– Majority of voters choose Ducati’s new muscular cruiser as Queen of the Show.
– Bolognese motorcycle manufacturer wins prestigious award for 11th time.
– Exceptional fan base at Ducati stand at 79th EICMA, receive photos of new 2023 range and winning MotoGP and Superbike Championships with Pecco Bagnaia and Alvaro Bautista.
Milan, November 13, 2022 – The Ducati Diavel V4 won the title of “Moto più bella” (“Most Beautiful Motorcycle”) at EICMA 2022. Deciding the verdict was the audience of the International Bicycle, Motorcycle and Accessory Exhibition, which over the four opening days crowded the pavilions of the Fiera di Milano-Rho and voted either directly from the show or online.
The “Vota e vinci la moto più bella del Salone” contest, which has been organized since 2005 by the Italian magazine Motociclismo in cooperation with EICMA, sees this year’s eleventh win for Ducati. The Diavel V4 took first place with 36.8 percent of the votes out of the approximately 23,000 fans, including visitors to the Fair and users of the Motociclismo website, who expressed their preference.
The announcement of the Ducati Diavel V4’s victory came on Sunday, November 13, the final day of the Fair, followed by the official award ceremony at the “Motociclismo” booth. Andrea Amato, chief designer of the Ducati Centro Stile motorcycles, received the prestigious award from the Bologna company.
The awards were the latest act in an intense week of exhibitions and events, with attendance close to pre-pandemic levels, confirming the strong recovery of the Milan event.
Since the opening of the exhibition, the public has flocked to the Ducati stand, where Borgo Panigale presented the innovations presented during the 2023 world premiere.
The new Diavel V4 is the perfect combination of maxi naked and muscular cruiser. As powerful in design as it is efficient in handling, it showed all its personality to the spectators of EICMA 2022 by winning the prestigious award.
The focus of the Ducati stand was the Ducati Scrambler “Next Gen Freedom” with three Icon, Full Throttle and Nightshift models. Adventure lovers could admire the new Multistrada V4 Rally and the DesertX in the new “RR22” livery, inspired by that of the Audi RS Q e-tron. Also present at the Ducati Stand were the new Panigale V4 R, the spearhead of the Bolognese supersport family with its 240.5 hp, and the new Streetfighter V2 in Storm Green livery, V4 S in Grey Nero coloring, and V4 SP2, the family’s top-of-the-line model, produced in a numbered series. Finally, the Monster SP, which completes the Ducati range, and the new Futa AXS e-Bike.
Also on display at EICMA was the V21L prototype, the bike with which the Bologna-based manufacturer will participate from next year in the FIM MotoE™ World Cup as sole supplier. For the Bologna-based company, this bike represents an exciting technological challenge to write a new, exciting chapter in Ducati’s great racing history and redefine the future of electric mobility on two wheels.
All EICMA spectators admired two 2022 World Champion bikes: the DesmosediciGP, on which the Pecco Bagnaia won the title in Valencia, and Álvaro Bautista’s Panigale V4 R, which won the Superbike World Championship in Mandalica with two podiums. During the first days of the show, fans gathered to photograph the two queens of motorcycling, whose success helped the Diavel V4 win in what was an unforgettable week for the Bologna-based manufacturer.