– Bentley Hamburg opens its doors with exclusive insights to the brand and a premiere.
– New Mulliner Batur centrepiece of ceremony at the Tarpenring district site.
– European premiere of the unique prototype of first product collaboration: The Macallan Horizon.
(Munich, 6 October 2022) Largest Bentley showroom opens Europa will present one of the most desirable cars in the world. Bentley Mulliner Batur to be the focal point of Bentley Burger’s grand opening – New top model for very special occasions. to supplement Grand Opening Exclusive, The Macallan also brings The Macallan Horizon’s unique prototype will make its European debut for the first time.
2,200 sqm of new building in Hamburg – 800 sqm of which square meter of showroom, now the largest of its kind in Europe Bentley. Beautifully designed structures including green spaces and areas Reserved for four bee colonies, creating ample supply of Bentleys Burger Honey. With advanced ecological heating system and building New showroom insulation aligns with Bentley’s Beyond100 strategy Become a global leader in sustainable luxury mobility and reinvent every aspect Be carbon neutral by 2030. 8.5 million euros Investment in Hamburg plant follows Bentley’s record sales year Best first quarter ever in 2021 and 2022.
Bentley Mulliner Batur to join grand opening Provide customers with virtually endless exclusive options for continued use Personalize their car. A range of veneers available for fascia includes a new, Bentley’s sustainable material – natural fiber composites. Customers can also Choose titanium for the iconic organ-stop vents and other elements Even 3D printed 18k gold. Exclusive coupe limited to 18 units Examples, all booked by Bentley Mulliner customers. Batur’s new design DNA also shows the direction of future Bentley BEVs (Battery Electric Vehicles).
The launch event on 6 October will also co-present Europe Product development between the design teams at Bentley and The Macallan. That The Macallan Horizon is the first limited edition single malt whisky produced by A partnership presented in conjunction with a traditional revolutionary vessel Craftsmanship, recycled materials and a unique level design. That The boat sits horizontally in a custom cradle with no base. exist The focal point of the design is a handcrafted glass bottle with an extraordinary 180- Degree distortion represents The Macallan and Bentley Motors create the prototype.
The container is then surrounded by an intricately twisted 3D structure in a range of beautiful, sustainable materials.
Balazs Rooz, Regional Director – Bentley Motors Europe, comments: “We are extremely delighted to open Bentley Hamburg and its servicing facilities. Being the largest retailer in Europe, it does offer a stunning setting
for the full Bentley range: Azure, S, Speed and Mulliner. This is another proof of the strong commitment from our retail partners to deliver the best Bentley customer experience possible. We are equally pleased to be able to showcase what Bentley does best and the world of possibilities with the Bentley Mulliner Batur or the Macallan Horizon. It is great to see Bentley models past and present gathered and we are looking forward to the reaction from customers, prospects and fans later today and wish the Bentley Hamburg team a great success.”
Bentley Burger is now officially part of 70 Bentley dealerships nationwide 35 different European markets.