– Bentley Lugano will join the retail network as the fifth partner in Switzerland by the second quarter of 2023
– A new modern showroom with sales and aftersales teams will be ready to welcome owners and fans of the brand
– Announcement made just after Bentley made history thanks to its best third quarter results
– Bentley Lugano, operated by Porsche Holding, will be open to current and future customers with excellent service and experience
(Munich, December 13, 2022) Bentley Motors today announced the expansion of its retail partner network with the launch of Bentley Lugano, the brand’s fifth retail partner in the Swiss market.
Lugano is the largest city in the Ticino region and the third most important financial center in Switzerland. The new facility includes a 450 square meter facility. m, as well as a sales department, after-sales service and a workshop. Located close to the easily accessible A2 motorway, known as Switzerland’s main artery, it will offer current and future owners excellent access to new properties.
Bentley Lugano will open in the first quarter of 2023, and the announcement comes shortly after the brand reported its highest-ever third-quarter results. Year-to-date operating profit has more than doubled to €575 million, with a return on sales of 23.1%, the highest in Bentley history.
Bentley sales in Europe increased by 18% to 2,133 luxury vehicles in the first nine months of 2022. The company looks forward to a strong end to the year with the launch of the Bentayga Long Wheelbase (EWB), a new luxury flagship SUV with a focus on health and the best rear cabin experience since the Mulsanne.
Balazs Rooz, Regional Director of Bentley Europe, added:
“The appointment of Bentley Lugano comes at an important moment in Bentley’s history. We have seen record profits and sustained growth in most markets since 2020 and continue to evolve. The opening of a new showroom supports Bentley’s industry-leading Beyond100 strategy, as the company looks towards an electrified future in one of our key market, Switzerland.”
The Bentley Lugano is expected to open at the end of March 2023. The new facilities are located at Via Cantonale 1, 6916 Grancia.
The Bentley brand is represented in Switzerland by four specialized showrooms: Bentley Basel, Bentley Geneva, Bentley Zug and Bentley Zurich.
For more information visit: www.bentleymotors.com