“Not your average influencer”
Sant’Agata Bolognese, 23 December 2022 – Automobili Lamborghini needs Happy Holidays to its social network with a brand new video: a tale approximately how there’s no destiny with out the beyond and the significance of small gestures. An aged barber is pressured to shut his anciental barber-save because of inactivity. A younger man, who became a devoted client as a child, if you want to shop the fortunes of an area expensive to him, tries to generate visibility in the front of the store through parking his Lamborghini Huracán Tecnica1. Attracted through the brilliant Verde Selvans car, many younger human beings and influencers begin posting photographs and films geolocating themselves in the front of the barbershop where, pushed through the preference to resume their look, they begin getting into in big numbers and, in doing so, manipulate to save you the aged barber from going bankrupt.
A modern story that reminds us that the present we live in and the future we want would not be possible without the people and decisions of the past.
The 2021 video has received about 4 million views on the official Instagram profile and 2.6 million views on YouTube. In 2022, Lamborghini’s social media community continued to grow, reaching 32.5 million users and getting stronger with over 57 million Instagram interactions, over 21 million YouTube channel views and 27.42 million TikTok views.
– Link to the full video on YouTube: https://youtu.be/gAzfDWtdwOc
Huracan Tecnica fuel consumption and emission values; Combined fuel consumption: 14.5 l/100 km (WLTP); Combined CO2 emissions: 328 g/km (WLTP)