Capsule Collection at Art Basel Miami
Sant’Agata Bolognese/Miami, FL, December 2, 2022 — Automobili Lamborghini and Rhude are proud to announce a new collaboration in celebration of Lamborghini’s first off-road supercar, the Huracan Sterrato1. Stefan Winkelmann, Chairman and CEO of Automobili Lamborghini, along with Rhude Founder and Creative Director Ruigi Villaseñor, joined the VIPs and trendsetters to celebrate the launch.
Shown in Miami during Art Basel at the Lamborghini Beach Lounge, the partnership is a capsule collection featuring Rhude’s signature premium finishes, Villaseñor’s commitment to innovative design and the distinctive branding of both houses. The collaboration is dedicated to the Huracán Sterrato, which also premiered in Miami this week.
“The Rhude x Automobili Lamborghini capsule collection has been expressly created to reflect the design innovation and cutting edge style synonymous with both our brands. This is just a taste of what’s to come,” comments Stephan Winkelmann, Chairman and CEO of Automobili Lamborghini.
Villaseñor has long had a passion for motorsport and high performance cars. Lamborghini is particularly important here: the designer drives the Urus, Lamborghini’s super SUV, and also lives and works in Italy, the home of the brand. “Cars and fashion are two of my favorite pleasures in life, the opportunity to combine these fields in a modern and fascinating approach got me excited, I’m so excited that the world will see what we have in store here. I cannot thank the Lamborghini team for believing in my vision and letting me achieve it,” says Rugi Villaseñor.
The capsule includes jackets, cargo pants, polo shirts, t-shirts, flat-brimmed hats, “padded toolbox” duffel bags and more. Combining influences from different elements, it brings together a war surplus aesthetic with a focus on canvas and twill and a direct connection to Lamborghini’s automotive heritage, such as being inspired by the lines of the original Lamborghini model (Countach, which was produced from 1974 to 1990 , as well as the Huracán Sterrato). The flight jacket has Rhude and Lamborghini iconography patches, while the varsity jacket boldly reads “Automobili Lamborghini” across the shoulders.
The Rhude x Automobili Lamborghini Capsule Collection, priced between $295 and $2,995, will be available at www.rh-ude.com in mid-December 2022. will be presented in Paris in January.
About Rhude
R H U D E, founded by Rhuigi Villaseñor in 2015, is a design venture born out of Los Angeles, balancing luxury techniques with streetwear elements, showcased as ready-to-wear collections.
Designed from a narrative standpoint R H U D E is both a reflection of modern socioeconomics and personal stories as Villaseñor came to Los Angeles from the Philippines at the age of 11 with no concept of brand culture. Now a reoccurring theme season-to-season, R H U D E combines American iconography with nostalgic references, a visual commentary on Los Angeles style and culture itself. Rhuigi studied art history shortly after graduating high school and was an understudy/intern to Shaun Samson.
With no formal training specific to fashion design, Villaseñor credits his understanding of garments and construction to growing up with a mother who was a tailor, providing a foundation and understanding of how to build each piece and the subsequent stories told with each collection.
RHUDE’s journey parallels Villaseñor, chronicling the evolution of a man from adolescence to maturity, a narrative reflected each collection both the Creative Director and brand continues to grow-up with its ever-expanding fan base, culminating in the most recent debut runway show during Paris Men’s Fashion Week for the Fall/Winter 2020 Collection.