Sant’Agata Bolognese, March 6th, 2023 – It’s been a busy winter for Automobili Lamborghini, putting miles on the roads across Europe. In the midst of breathtaking landscapes and unforgettable places, supercars from Sant’Agata Bolognese have driven the most beautiful routes in Europe in sun, rain, snow and ice, always guaranteeing the highest level of performance and driving pleasure.
In January a convoy of Urus Performante1, Urus S2, Huracán STO3 and Huracán Tecnica4 paraded alongside the snowy roads among Denmark and Sweden, delighting onlookers withinside the fairy-story setting. The interest wasn’t simply centered at the roar of Lamborghini engines however: as frequently takes place at some point of Lamborghini events, riding is mixed with specific reports that continue to be etched withinside the reminiscence of people who revel in them. The occasion in Scandinavia made a prevent withinside the evocative Tower of ‘The Plant’, a transformed manufacturing unit wherein packing containers have been constructed for years after which converted right into a paper mill. While capable of test the Huracán Sterrato5, visitors have been intrigued via way of means of chef Mattia Risaliti explaining the similarities among culinary artwork and numerous components wherein absolute excellence is expressed in all its forms, a synthesis of Lamborghini’s logo philosophy.
Snow-covered roads, picture-postcard landscapes and hospitality excellence were the key words at the event in Courchevel, a renowned ski resort in the French Alps. Once again, guests were able to enjoy a driving adventure on board the Urus S and Urus Performante, combined with culinary experiences from Michelin-starred chefs. Hospitality was via one of the world’s best resorts, the ultra-luxurious Le K2 Palace, part of “Le K2 Collections”, reflecting the luxury features that distinguish Automobili Lamborghini in the world of super sports cars. The K2 Palace Hotel is a truly luxurious resort consisting of a main building and annexes, framed by mountains and perfectly inscribed in the landscape. The hotel and chalet suites offer incredible panoramic views of one of the Troyes valleys. Individually decorated with fine materials inspired by the Himalayas, the rooms combine charm with modern facilities. With a privileged location near the center of Courchevel 1850 district, the hotel maintains a high level of privacy with direct access to the slopes.
Following these events, Urus Performante, Huracán STO, Huracán Tecnica and Huracán Sterrato moved to Livigno at the end of January for the Neve Academy. Led by Lamborghini instructors, participants were challenged to navigate an icy track with an opportunity to learn how to perform an exhilarating drift before being able to see the new Huracan Sterrato at a static exhibition.
Huracán Sterrato was the protagonist of two exclusive events with 30 selected customers in two locations: Altiplano, one of the two Le K2 Palace restaurants, and the impressive Balthazar restaurant in St. Moritz. Customers were immersed in the Lamborghini atmosphere, enjoying the new car, gourmet Peruvian cuisine at the Altiplano restaurant and the cuisine of two-Michelin-starred chef and Andalusian singer Paco Morales at his Balthazar restaurant.
This event-full winter ended in style for Lamborghini with the presence of the Polo Storico at the ICE motorsport event and the Concours de Elegance in St. Moritz. The backdrop for the competition, in which the unique Miura P400 S “Millechiodi” took part, was the Engadin mountains surrounding the Swiss city and the famous frozen lake, which has lost its role as a competitive field for ice polo matches, became closed over the weekend a race for the most beautiful vintage cars in the world. Iron Dames from Iron Lynx were also in attendance to ride on ice in a Miura P400 SV.
Various gatherings arranged by Lamborghini set the tone for the annual celebration of a historic moment for Sant’Agata Bolognese. On the occasion of its 60th anniversary, Automobili Lamborghini will take part in numerous events dedicated to this historic event, especially in Europe. Among them, Lamborghini’s presence at Milano Design Week and Lamborghini Day UK, held at the end of April, is the most inevitable.
Milan Design Week will hold a party at an exclusive location where, after the world premiere in Sant’Agata Bolognese, guests will be introduced to the new V12 plug-in hybrid car and cars with special anniversary liveries.
Lamborghini Day UK at Silverstone Circuit will see the new V12 make its live debut in front of UK customers and offer a true ‘Lamborghini Experience’: a parade of over 300 Lamborghini supercars around the track and a lively presentation of the Story. The company, its Centro Stile, Ad Personam Studio, Museum and Polo Storico, as well as some of the key production areas at the Sant’Agata Bolognese plant are recreated.