INNOVATION STORY CHERISH WASTE

H&M proudly presents fifth drop of its innovative sustainability programme A story of a romantic series that invites customers to fall in love material from waste. Eye-catching fashion statement and gentle seduction Style combined with reusable, recycled and eco-friendly materials, many Made from recycled clothing, ocean plastic or other waste. Innovative stories cherish waste collection will be available at hm.com and Choose from 21 stores.
In store: From April 21