New York, NY October 13, 2015 – TAG Heuer is proud to announce that New England Patriots star quarterback and four-time Super Bowl champion Tom Brady is now part of the brand family. TAG Heuer and Tom Brady celebrated the news at the Carrera – Heuer 01 launch in New York City on Tuesday night. Jean-Claude Biver, President of the Watch Division of the LVMH Group and CEO of TAG Heuer, surprised the attendees by dubbing the VIP of the evening as the official introduction of Brady as the TAG Heuer Ambassador.
Brady presents the new Carrera – Heuer 01, a watch that pays homage to the brand’s heritage and symbolizes the evolution of the Calibre 1887. The Carrera – Heuer 01 is the first in a new series with a new case, construction, design and movement. One side of the dial displays the chronograph controls and a skeletonized date disc, while the caseback contains a red column wheel and a skeletonized chronograph bridge. The piece is also equipped with a new-generation TAG Heuer case, which is made of stainless steel for greater shock resistance. The structure has evolved from a traditionally used single piece to a modular kit with twelve different components, allowing for infinite combinations of materials, colours, treatments and finishes. A black perforated rubber strap completes the look.
Mr. Biver and Brady were joined by actress Molly Sims and DJ Eve who hosted the evening, and their original sets added to the party atmosphere. Guests were excited to see Brady throw an autographed football to raise money for Best Buddies, a charity that provides people with intellectual and developmental disabilities the opportunity to develop social, leadership and employability skills to better participate in developing communities.
Several guests were lucky enough to catch the autographed football Brady threw into the crowd and take home a special memento of the night. Jean-Claude Beaver, President of LVMH Watch Division and CEO of TAG Heuer, Said: “We are delighted to have Tom Brady as a TAG Heuer representative and look forward to participating in the much-loved American football tradition. Tom embodies the principles of endurance and strength and demonstrates steadfastness in the face of pressure Excellence. He embodies the #Don’tCrackUnderPressure mentality.”
Tom Brady, quarterback for the New England Patriots, declared: “I am thrilled to be part of the TAG ambassador team. I have always admired the craftsmanship of a luxury timepiece and the new Carerra 1 is no exception. The first nice watch I purchased was a TAG. So, it looks like I’ve now come full circle with this admired company”.
About Tom Brady
Tom Brady has been a member of the New England Patriots since 1999. He has led the team to four Super Bowl victories and was named the MVP of those games three times. Brady hold the highest record of any NFL quarterback in the Super Bowl Era, overall record of 183-55 (.769) in regular-season and playoff games. Brady is the all-time leader in Super Bowl passing yards (1,605), touchdown passes (13) and starts (6). Brady is 21-8 (.724) in the playoffs, the most playoff wins in NFL history. He holds alltime postseason records for starts by a quarterback (29), wins (21), passing yards (7,345), completions (683), touchdowns (53) and multi-TD passing games (16). Brady holds all-time Super Bowl records for starts (6), passing yards (1,605), completions (164) and touchdowns (13). Brady also holds single-game Super Bowl records for first-half completions (20) and total completions (37).
About TAG Heuer
The Swiss Avant-Garde watchmaker since 1860. Avant-garde is in our culture and philosophy. Our unique heritage is built on pushing boundaries and breaking rules: harnessing mental fortitude to overcome technology restraints and create daring watches with real racing spirit and a performance touch. The brand has marked the history of watchmaking, especially in the field of luxury chronographs with an unequalled mechanical accuracy.
Under the impulsion of Jean-Claude Biver, President of the LVMH Watch Division and CEO of TAG Heuer, the 2015 models reveal a new dynamic in terms of both the fast lead times and a completely transformed environment. TAG Heuer is currently one of the world’s rare watch brands to be able to communicate in the four different worlds: Art, Lifestyle, Sport and Heritage. Our ambassadors, the F1 McLaren Team, tennis superstar Maria Sharapova, living football legend Cristiano Ronaldo, it-girl Cara Delevingne, electronic music icon David Guetta and today Star Quarterback Tom Brady…, they all reflect common core values of mental strength, disruptive attitude and ambition.
Our slogan #DontCrackUnderPressure is far more than a claim- it is a mindset.