-The new and improved ZG23 continues to push the boundaries of lightweight athletic footwear with the introduction of LIGHTSTRIKE and LIGHTSTRIKE PRO technologies.
– The Ultimate365 TOUR apparel for men and women is made from premium materials specifically designed for golfers.
-ZG23 shoes will be available on adidas.com from March 3rd, while the new Ultimate365 TOUR apparel is available now.
Carlsbad, California, February 13, 2023- adidas remains committed to providing athletes with the best options in running shoes and apparel. Today, the brand introduces two lines of footwear and apparel, ZG23 and Ultimate365 TOUR, which use the latest 3-Stripe materials and technology to help golfers around the world play their best.
The ZG23 is the newest model in the adidas footwear collection and continues to offer golfers a lightweight option without sacrificing performance. Following the successful launch of the ZG21 shoe in 2021, adidas completely redesigned the outsole and upper of the ZG23 to offer golfers more traction, stability and comfort. These major updates include the introduction of the adidas LIGHSTRIKE and LIGHTSTRIKE PRO cushioning systems, found in other categories such as adidas basketball and running shoes. Major ZG23 upgrades include:
LIGHTSTRIKE / LIGHTSTRIKE PRO – An updated midsole combines adidas’ unique cushioning system to offer golfers stability and comfort in one package. A more durable and stable LIGHTSTRIKE wraps the perimeter or frame of the midsole, while a softer and more cushioning LIGHTSTRIKE PRO is used within that frame. What makes LIGHTSTRIKE so useful to golfers is its unique lightweight properties and ability to “tune” it to specific areas. A more durable LIGHTSTRIKE around the perimeter provides more lateral stability, while a softer LIGHTSTRIKE PRO offers amazing cushioning and comfort when walking and swinging.
ULTRA-LIGHT STABILITY FIN – First introduced with the ZG21 and engineered to provide lateral stability and support throughout your swing, adidas have upgraded it to a 3D shape that wraps around the upper and sits closer to the foot. With this upgrade, golfers experience even more stability as their weight shifts during the swing. Based on testing, this updated ULTRA-LIGHT STABILITY FIN caters to a wide range of swing speeds from hobbyists to touring pros.
D TRAXION- Adidas still uses the six-stud SWINGPLANE TRACTION from the ZG21, but has researched its pro swing to find an even better secondary stud configuration to offer better traction in a variety of conditions. adidas combined athlete data and heatmap research to better understand where the pressure is and used an algorithm to determine the position and height of grip for all lugs in the D-TRAXION outsole.
The upper of the ZG23 is made from premium pure microfiber for a lightweight feel and comfortable fit. This waterproof material does not stretch, providing more lasting stability.
The ZG23 will be available in five styles: men’s and women’s lace-ups, men’s and women’s BOA® and a simplified lace-up model for young golfers. Two BOA models feature the BOA Fit System, a micro-adjustable precision fit engineered for the harshest conditions. BOA models also feature a triple wrap design for the added benefit of improved power transfer and efficiency, providing a secure fit when climbing for even higher levels of performance. Both the men’s and women’s ZG23 BOA watches feature premium Li2 dials, a sleek, flat, multi-directional dial platform that modulates tension with increased speed and effortless execution.
Speaking to the upgrades on the new ZG23 footwear, Masun Denison, Global Footwear Director, adidas Golf, said: “Golfers continue to look for a lightweight footwear option that has zero performance sacrifices. Building off our success with ZG21, we pushed ourselves to shave as much weight as possible while enhancing and improving the key areas of stability, traction, and comfort – all critical to helping golfers perform on the course. With the introduction of LIGHTSTRIKE PRO in ZG23, we were able to take the ZG franchise to the next level.”
In terms of apparel, the new Ultimate365 TOUR line is a showcase of adidas’ finest materials designed to give golfers the ultimate advantage on the course. Each item in the men’s and women’s collections is designed for use in areas where golfers need it most. These base materials include:
No-Show – Developed by adidas for golf, No-Show materials are engineered to hide sweat with a combination of hydrophobic and hydrophilic yarns in a double-weave construction. When golfers sweat, the hydrophilic yarns pull moisture from the skin’s surface and disperse it along the inside of the fabric, keeping the athlete dry and comfortable. Hydrophobic threads on the front keep the outside dry, hiding sweat and keeping you looking fresh. This technology is offered in men’s and women’s polo shirts.
PRIMEKNIT – Made entirely in one piece, PRIMEKNIT offers a better fit with less material and less waste. This sophisticated design provides stretch and breathability where golfers need it most. PRIMEKNIT will be available as a polo shirt and crew-neck sweatshirt for men, as well as a sleeveless polo shirt for women.
Textured Mesh – Inspired by the way plants exchange gases with the environment through microscopic holes in their leaves, the material is open during movement, allowing cool air to flow between the material and the skin. It keeps golfers cool, dry and comfortable during the swing. A selection of men’s printed polos, as well as women’s long-sleeve polos, showcase this technology in the Ultimate365 Tour range.
Tech Nylon – This lightweight stretch fabric with excellent structure and durability is designed to move with the athlete and allow greater freedom of movement for maximum performance. Specifically for golf, adidas added a water-repellent finish that sheds moisture and keeps the athlete dry. Nylon products include pants and shorts for men and open pants for women.
Referencing the new Ultimate365 TOUR apparel, Shaun Madigan, Global Director of Apparel, adidas Golf, said: “We designed this apparel so that golfers had access to the best materials from our brand all in one place. Every single piece in the Ultimate365 TOUR range was designed with performance in mind, and we know golfers everywhere will be able to feel and appreciate the difference.”
The Ultimate365 TOUR apparel collection is available now on adidas.com, the adidas app and select retailers worldwide. The new ZG23 boots will be available in the same stores from March 3, 2023.