The inaugural H&M Move dance collection will be available in 2,400 stores worldwide and on hm.com/move from October 6th, as they continue to invite the world and everyone to move by providing movers with stylish and functional clothing to move .
At the launch, the brand teamed up with acclaimed choreographer Jaquel Knight to showcase the collection and open the dance floor to everyone. The collaboration continues Knight’s ongoing role as the brand’s engine, which began with the launch in August.
JaQuel Knight is the creator of some of the most famous dances of our time and several Superbowl shows. He may have a long list of mega star clients but his mission in collaboration with H&M Move is to promote diversity and equality in dance.
“The dancefloor is a safe space. Open to every body. Whoever you are. Whatever your ability. It’s about expressing yourself. However you move. If the world got up and all danced for five minutes a day, if we just took time out of our daily schedules to breath and dance it out, the world would truly be a different place”. – JaQuel Knight, Choreographer and Mover
To inspire people to dance and celebrate the wide variety of moves available in the collection, H&M Move has teamed up with JaQuel Knight to open a dance floor in a London studio. Knight invited a variety of dancers, whose moves he admired, to dance together on an impromptu dance floor to the soundtrack of Yemi Alada’s exuberantly rhythmic “Dancina.” A cacophony of dance styles collided organically in a circle of electric energy and led by Knight – individual approaches to tap dance, modern ballet, breakdance and fashion. Director Aidan Zamiri and accompanying photography by Ronan Gallagher celebrated every style of dance, nurturing every quirk and personality.
“We strongly believe in the power, the beauty and the benefits of dance as a form of movement. With this dance collection we want to empower people when they dance, but also make them feel great because of their style and fit. It has been so much fun to see the dance floor come alive with JaQuel Knight’s energy and drive to get everybody moving.” – Simon Brown, General Manager H&M Move
The series, which incorporates dancefloor-equipped movewear for each guys and women, capabilities ambitious jacquards, unitards with cut-out information and undying tracksuits in wealthy burgundy and wooded area green. Notable information inside the women’s series are the dependent weaves and seamless attributes; used to beautify the in shape of the tanks, tights and unitards. The guys’s series maintains the subject of versatility, providing blend and fit tracksuits with each trousers and shorts. The brand’s unique made-for-shifting fabric DryMove™ capabilities throughout the Dance Collection and makes use of moisture wicking generation to drag sweat farfar from skin, maintaining Movers effectively dry.
The first H&M Move Dance Collection launches on October sixth with collections for males and females to be had in 2400 shops global and on hm.com/move.
About H&M Move:
H&M Move is a movement brand. We celebrate movement and invite the world to move. We make stylish and functional movewear accessible to Every Body, in a more sustainable way. Visit hm.com/move or follow @hm_move for more inspiration.