-The adidas x SOUL CAP collaboration aims to promote more diversity and inclusion in the world of swimming by helping to break down social barriers in sport.
-The debut swim cap is designed for those with long or voluminous hair and is available in a variety of adult and children’s sizes in a unique linen green colorway.
-The adidas x SOUL CAP Cap will be available on adidas.com and the adidas app starting September 26, 2022.
Herzogenaurach, September 26, 2022 – Adidas today announced the launch of its first swim cap, made in partnership with London startup SOUL CAP, which will be available on September 26. The collaboration is part of the brand’s ongoing commitment to making water sports more accessible, following Adidas’ full-coverage, one-size-fits-all swimwear collection last summer.
SWIM FOR ALL
Both adidas and SOUL CAP believe that sport belongs to everyone. But only those who want to participate can participate, and it belongs to everyone. By offering swimwear products designed for every hairstyle, brands are working together to improve the accessibility and inclusion of swimming.
Celine Del Genes, adidas Global General Manager Specialist Sports, commented: “We’re excited to collaborate with SOUL CAP to jointly tackle one of swimming’s biggest barriers: accessibility. We’re driven to make the water a more fun, inclusive and social space and this partnership is another step forward in making that ambition a reality for all.”
The idea for SOUL CAP was born in 2017, when founders Michael Chapman and Toks Ahmed started teaching swimming to adults after not learning to swim as children. They found a problem in the class – all swimmers wear the same size cap regardless of hairstyle, which often leads to people struggling with caps that don’t fit. This observation led to the creation of SOUL CAP, a company that produces swim caps for those with long or shaggy hair.
Michael Chapman and Toks Ahmed, SOUL CAP co-founders, commented: “Partnering with adidas has given us a global platform to hold conversations around the barriers and lack of accessibility to swimming. Through this collaboration, we hope to encourage more people to take up the sport and build confidence in the water so they too can experience the joys of swimming.”
The adidas x SOUL CAP swim cap is made from 100% silicone for less tangling and a more comfortable fit. With increased space, it provides a snug fit and a tight closure to keep long, voluminous hair dry and healthy during any type of swim. The collection includes a regular XXL adult cap and a regular L kid’s cap in a unique linen green colorway.
The adidas x SOUL CAP collection will be available on adidas.com and the adidas app from September 26, 2022.
For more information, visit adidas.com/Swimming or follow @adidas_swim on Instagram to join the conversation with #adidasxSOULCAP, #adidasSwim and #adidas.
About adidas
adidas is a global leader in the sporting goods industry. Headquartered in Herzogenaurach/Germany, the company employs more than 61,000 people across the globe and generated sales of €21.2 billion in 2021. For more information, please visit adidas.com and follow us on Twitter or Instagram under @adidas.
About SOUL CAP
Founded by best friends Michael Chapman and Toks Ahmed in 2017, SOUL CAP is not just a brand – it’s a movement. On a mission to make ‘Swim For All’, Michael and Toks aim to bring inclusivity and accessibility to the sport they love. Creating inclusive swimwear is just the start – it’s about building confidence in the water, breaking down social barriers, and speaking up for every swimmer and learner who wants to achieve more. SOUL CAP are changing the narrative on a life-saving skill that brings so much joy to so many people – by creating opportunity for every person to get involved.
After taking an adult swim class, Michael and Toks met a woman at the pool who had afro hair and was struggling with her swim cap. The more they thought about it, the more they realized just how crazy it was that every swimmer wears the same size cap, no matter how much hair they need to squeeze into it. This observation led to them creating SOUL CAP, a company that makes swim caps designed with extra room at the crown for those with long or voluminous hair.