A Hublot ambassador since 2020, creative director Samuel Ross brings his unique
graphic language to watchmaking for the first time with the limited-edition Big Bang
Tourbillon Samuel Ross.
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Focusing on the “art of fusion” for 40 years, Hublot has risen rapidly, pushing it to the top of the world Innovative watchmaking art. With a brand’s ability to combine seemingly diametrically opposed materials and consistency The urge to push the boundaries of technology and aesthetics has rewritten and abandoned watchmaking rules A new design language followed.
To encourage a desire to collaborate with the most talented practitioners in other fields, the brand has launched “Hublot Loves” Art” initiative more than a decade ago. Since then, Hublot has collaborated with some of the most talented artists and designers a generation. The resulting watch is groundbreaking in appearance and highly collectible, offering a new interpretation of time and timing. The youngest creator is Samuel Ross.
Reflecting the evolution of Hublot, the Renaissance man Ross experienced an equally astonishing rise. describe The 30-year-old multidisciplinary artist, filmmaker and fashion designer even graduated as a creative director 1st degree in Graphic Design and Illustration from Leicester de Montfort University in 2012. since then, He has worked with many brands and creative agencies – from Oakley and Nike to Dr. Martens and Mackintosh – At the end of 2015, he founded his own luxury sportswear brand for men, A-Cold-Wall*, and in 2019, he founded the design studio SR_A.
In 2019, Ross received the prestigious Hublot Design Award and was announced as an official brand a year later Ambassador, marked by the unveiling of REFORM, a sculpture designed to reflect 40 years of Hublot. By combining ancient organic materials (granite) with modern man-made materials (steel), Ross has created his own “fusion”, Combining past and present in a production process that includes traditional craftsmanship and cutting-edge machining.
The seemingly simple industrial form of the 40cm tall artwork has now been reinterpreted in a 44mm bang Tourbillon Samuel Ross – Ross’s first watch in collaboration with Hublot. Ross’ Iconic Use of Color and Love Rigorous geometry and urban design combined with innovation and precision in Ross’ work and Hublot.
The distinctive stylized hexagons of the Big Bang case are reflected in the titanium honeycomb mesh used on the sapphire Dial, case, case back and strap. Basic components of nature (visible in the environment of beehives and snake scales) pineapple peels and snowflakes) have a sturdy and effective form that can be repeated without gaps or overlaps Due to the seamless fit of each unit, it has been adopted as a standard in modern architecture and design.
Here, the hexagon is a visual symbol of the watch’s function – a key chain that runs through Roth’s entire design. Although it may be a portable sculpture, Ross has never forgotten that it needs to be durable and ergonomic The lightweight openwork titanium construction and stretchable elastic strap ensure wrist comfort. advocate Color Theory has chosen orange – representing energy and optimism – to adorn the bracelet and crown Tourbillon bridges and side bumpers protect the case, contrasting with the plain grey of the satin case and bezel.
Consisting of 282 components, the HUB6035-made movement beats within 3 Hz and offers a power reserve of 72 hours. only 50 Works are created, each piece is a work of art that brings a new perspective and a new visual language tabulation. To celebrate the launch, Ross’ signature colors will cover Hublot’s Fifth Avenue boutique in New York City. The acquisition will be repeated in Hublot stores around the world, bringing the Samuel Rose universe to the world The art of watchmaking.
The youngest artist we have ever worked, Samuel Ross’s 360-degree approach is unique and intelligent, incorporating
the watch, packaging, communication, and visual identity. What is so special about this collaboration is the direct
interaction between design and object, ideas, and form. Samuel has pushed our team to work with new and innovative
materials and shapes. It’s a really dynamic and fulfilling partnership.”
RICARDO GUADALUPE
HUBLOT CEO
‘Hublot embodies speed, precision and exploration. Combining unparalleled Swiss craftsmanship and know-how The art of watchmaking and the spirit of sharp, innovative thinking and design solutions make the rhythm clearer between them ricardo and me
Our goal is to create a space that combines contemporary technology, spatial design and digital. This is reflected in the attention to detail, and the results are striking, bold and outspoken.
We see the future of luxury as a horizontal experience, providing cross-generational access points to enable luxury Reach a global audience.
SAMUEL ROSS
CREATIVE DIRECTOR
BIG BANG TOURBILLON SAMUEL ROSS
TECHNICAL SPECIFICATIONS
REFERENCE
428.NX.0100.RX.SRA
22
Limited to 50 pieces
Case
Satin-polished titanium
Diameter: 44 mm
Thickness: 13.75 mm
Water resistance: 3 ATM
Case Back
Satin-finished titanium
Bezel
Satin-finished and polished titanium
Dial
Sapphire
Movement
HUB6035 Manufacture, self-winding micro-rotor, skeleton
tourbillon
Frequency: 3 Hz (21,600 A/H)
Power reserve: 72 hours
Number of components: 282
Jewels: 26
Strap & Claps
Smooth orange rubber
Titanium deployant buckle
Price
110’000.00 CHF
115’000.00 EUR
116’000.00 USD
96’000.00 GBP
SAMUEL ROSS
A polymathic creative force, award-winning British designer, creative director and artist, Dr. Samuel Ross, deftly mines
the cross-sections of socio-geographic relationships in the formulation of his works. Navigating themes located
in anthropology, sociographic tendencies and 20th–21st Century industrialised societies, Ross’ output offers
a commentary on equality, engagement and collective experience.
In 2015, at just 25-years-old, Ross self-funded his label, A-COLD-WALL*– renowned for its material investigation and
innovation, married with incisive explorations of Brutalist and abstract forms and precise execution. Through this
holistically pioneering approach, Ross’ A-COLD-WALL* is credited as redefining the parameters of streetwear and high
fashion.
During the Hublot Prize exhibition at London’s Serpentine Gallery in 2019, Ross launched his latest venture – SR_A
(Samuel Ross & Associates). SR_A is an industrial design studio operating within the fields of interior installation,
architecture, furniture design, sound design and sculptural/visual communication, described by Ross as a vehicle for
“…the progressive study of design and practical experience creation.”
Ross’ accolades include being named the British Fashion Awards’ Emerging Menswear
Designer (2018) and receiving the Hublot Design Prize (2019). In 2020, he was named as one of Forbes’ 30 under
30 [Europe] and won both the GQ USA Fashion Award (2020) and People of the Year British Fashion Award (2020), the
latter specifically for his philanthropic endeavours. Most recently he was awarded the Leader of Change British Fashion
Award (2021) and an Honorary PHD appointed by the University of Westminster for ‘Doctor of Arts’ (2021). He has also
been a finalist for both the LVMH Prize and ANDAM Award.
HUBLOT
Founded in Switzerland in 1980, Hublot is defined by its innovation, which began with the highly original combination of
gold and rubber. This “Art of Fusion” stems from the imagination of its visionary Chairman, Jean-Claude Biver, and has
been driven forward by CEO Ricardo Guadalupe since 2012.
The release of the iconic, multi-award-winning Big Bang in 2005 paved the way for new flagship collections (Classic
Fusion, Spirit of Big Bang), with complications ranging from the simple to the highly sophisticated, establishing the
extraordinary DNA of the Swiss watchmaking house and ensuring its impressive growth.
Keen to preserve its traditional and cutting-edge expertise, and guided by its philosophy to “Be First, Different and Unique”,
the Swiss watchmaker is consistently ahead of the curve, through its innovations in materials (scratch-resistant Magic
Gold, ceramics in vibrant colours, sapphire), and the creation of Manufacture movements (Unico, Meca-10, Tourbillon).
Hublot is fully committed to creating an Haute Horlogerie brand with a visionary future: a future which is fused with the key
events of our times (FIFA World CupTM, UEFA Champions League, UEFA EUROTM) and the finest ambassadors our era
has to offer (Chiara Ferragni, Pelé, Kylian Mbappé, Usain Bolt, Novak Djokovic).
Discover the Hublot universe at our network of boutiques located in key cities across the globe: Geneva, Paris, London,
New York, Hong Kong, Dubai, Tokyo, Singapore, Zurich and at HUBLOT.com