In collaboration with renowned stadium architects MEIS and pioneering Metaverse builders Spatial, the 90,000-seat 1KM stadium was designed to showcase Hublot’s love for football, design and community.
NYON, Switzerland, 11/04/2022 – Swiss luxury watchmaker Hublot, another first official timepiece in the world of football, enters the Metaverse with the launch of the “Hublot Loves Football Metaverse Stadium”. A hybrid space for sport, art and digital events, the stadium’s structure is inspired by the intricate design of the case and digital face of the recently launched Hublot Big Bang e-watch.
Designed by legendary MEIS Architects, leading sports and entertainment designers credited with designing Crypto.com Stadiums, Everton Football Club and Roma Stadium. The stadium is also the largest structure built in the dimensional metaverse.
Ricardo Guadalupe, Hublot CEO, said: “Loud and forward-thinking approaches to design are part of our DNA, making the Hublot Loves Football Metaverse Stadium a natural progression for our brand. Continuing our legacy as the trusted timekeeper of world football, this initiative allows us to place a timestamp in metaverse history when the intersection of luxury, fashion, sport and virtual worlds is beginning to take off. Football provides a place for us to unite and celebrate our shared dreams, and we are extending football into a new realm. We invite you to gaze through the porthole into this new world, where you can discover our Hublot Loves Football latest visuals starring our Ambassadors and Friends of the Brand. We can all gather, celebrate our shared human history and look forward to our future together.”
As part of its longstanding commitment to innovation, Hublot was among the first to introduce cryptocurrencies among luxury watch brands. In 2018, Hublot introduced the Big Bang Meca-10 P2P Limited Edition, which could only be purchased with Bitcoin payments, a watch celebrating the currency’s 10th anniversary.
Hublot partnered with Spatial, Web3 platform dedicated to helping creators and brands build visually stunning 3D spaces, for the brand’s first foray into the metaverse. Led by experienced leaders from Apple, Nest, LucasArts and Disney, Spatial is the Web3 home for luxury brands in the metaverse with over 4 million minutes spent on the platform every week. Visitors will be able to explore a 360-degree virtual stadium, inspired by Hublot’s Big Bang e, accessible for free via mobile, desktop or Oculus headset.Jinha Lee, Co-Founder and CPO of Spatial, said: “We are proud to be working with Hublot on this important sporting and metaverse milestone creating our biggest space to date. At its core, the metaverse represents a new dimension for creativity, innovation, and inclusion. We channelled that vision into a unique immersive experience where people from all over the world can come together and celebrate the world’s game. For this we have created a world that demonstrates our shared love for football, art and society.”
The experience will be accessible to the general public via a mobile device and online at Spatial.io, allowing anyone to explore the 90,000-capacity football stadium, complete with a mile-long lobby and media wall.
Dan Mays, FAIA, Founder and Managing Director of MEIS Studios, said: “In designing this stadium, we were inspired by Hublot’s bold, uncompromising and unparalleled approach to design. The project references Big Bang e and reflects Hublot’s rich history of introducing new dimensions of design to new audiences. This partnership embodies everything the world has learned from Hublot and MEIS: a visionary design philosophy combined with an attention to detail that is timeless and unmatched.”
As part of the Hublot Loves Football campaign, special exhibitions featuring virtual Reality access to the stadium opened alongside Hublot boutiques in luxury malls in Doha, Kuala Lumpur, Singapore, Indonesia and Thailand.
ABOUT HUBLOT:
Hublot is a Swiss watch manufacturer founded in 1980 and based in Nyon. For its first-ever timepiece, this fundamentally disruptive company combined gold with a rubber strap in a case with a design inspired by a ship’s porthole (‘hublot’ in French). Thus, the Art of Fusion was born, blending tradition, innovation, craftsmanship, worlds and talents. It became the brand’s aesthetic and technical signature.
This identity was strengthened in 2005 with the Big Bang, which attested to an unrivalled know-how in terms of complications, manufacture movements and state-of-the-art materials. Carbon, titanium, ceramic and sapphire have been developed on this model to technical extremes.
This ground-breaking, high-quality approach to watchmaking is summed up in its philosophy, ‘Be First, Unique and Different.’ It gradually led to other collections with innovative designs: Classic Fusion, Spirit of Big Bang, Square Bang and Manufacture Pieces. These draw on high levels of craftsmanship, both in terms of the materials so dear to Hublot (such as Magic Gold, brightly-coloured ceramics and sapphires) and its manufacture movements (Unico chronograph, Meca-10 and large complications such as the Tourbillon, the Cathedral Minute Repeater and the specific Manufacture Pieces movements).Hublot’s world extends to powerful partnerships, including football. ‘Hublot Loves Football’ has become the slogan at the world’s biggest sporting events (such as the FIFA World CupTM, Premier League, UEFA Champions League, UEFA EUROTM) and through its ambassadors. This love of football continues in art, design, music, sport, fine dining and sailing.
Lastly, Hublot’s implication in joint environmental projects with SORAI and Polar Pod reflects its concern for the issues of the day. Almost 125 boutiques around the world share Hublot’s fervour and values, alongside the Hublot.com e-commerce